I am a creative director with 15+ years experience working across fashion, luxury, sports, lifestyle and editorial sectors. I work for clients either as a solo consultant, or in a full service studio capacity, assembling and overseeing bespoke teams of creative and production talent. My work spans a broad spectrum of areas and mediums, including creative strategy, brand identity, art direction, film direction, digital and print design, tone of voice, and spatial and experiential design. My practice is centred upon an approach to the ideation, development and execution of creative work that captures the character and qualities that are unique to a brand in a manner that connects with with the audience in a truly resonant way. Extensive in-house experience ensures a deep understanding of developing creative solutions that generate short and long-term results, growing sales and building authentic, long-term customer advocacy. I have a wealth of experience in the luxury space, working with clients from Louis Vuitton to Rolls-Royce. I spent ten years in-house with British luxury fashion brand Mulberry, the final five of these in a Creative Director capacity leading the house’s Image Department. In this position I oversaw all aspects of the brand image across strategy, content, digital and print design, spatial design and events, copy and tone of voice.