Jack Joyce Email & Phone Number

Ensured a strategic alignment with evolving market demands by refining pricing structures and enhancing customer experiences while leveraging client feedback. Implemented strategies to improve brand presence and customer engagement metrics while leading an international team of 3 direct and 22 indirect reports, including marketing managers, video content producers, and the customer service/success team. Revitalized market positioning and growth trajectory by crafting a compelling value… Show more Ensured a strategic alignment with evolving market demands by refining pricing structures and enhancing customer experiences while leveraging client feedback. Implemented strategies to improve brand presence and customer engagement metrics while leading an international team of 3 direct and 22 indirect reports, including marketing managers, video content producers, and the customer service/success team. Revitalized market positioning and growth trajectory by crafting a compelling value proposition and iterative testing plan for the customer lifecycle of an annual subscription service in partnership with the VP of Marketing, President/COO, and CEO/Founder.Highlights of accomplishments in this role include:• Saved churn revenue and maintained $56K in ARR by retaining active subscribers while devising and employing a go-to-market and continual testing/optimization plan.• Secured $20K in additional monetary value by introducing a webinar series and renewal emails for a stock-picking product while reversing a declining churn trend and boosting the retention rate from 42% to 45% within three months. • Impacted marketing strategy and informed MVP testing decisions by extracting valuable customer insights while designing Looker dashboards in cooperation with three Business Intelligence teams. Show less

Maximized revenue and profitability while developing a go-to-market strategy for products and platform launches. Played a pivotal role in spearheading active trader commercials, showcasing products that captivated and resonated with traders. Demonstrated people leadership while governing the education program with the direct report.Highlights of accomplishments in this role include:• Coordinated behavioral campaigns, yielding a 25% increase in trade, 96K additional quarterly trades… Show more Maximized revenue and profitability while developing a go-to-market strategy for products and platform launches. Played a pivotal role in spearheading active trader commercials, showcasing products that captivated and resonated with traders. Demonstrated people leadership while governing the education program with the direct report.Highlights of accomplishments in this role include:• Coordinated behavioral campaigns, yielding a 25% increase in trade, 96K additional quarterly trades compared to the control group, and $1.2M in quarterly revenue. • Recognized as the subject matter expert for the top-performing E*TRADE trader commercial, achieving a score of 777 on Ace Metrix.• Exceeded KPIs in revenue, acquisition, and brand objectives by optimizing data-driven strategies, creative processes, and campaign lifecycles while managing 12 monthly events, 6 newsletters, 2 large-scale events, quarterly earnings efforts, 6 tool/feature launches, and 1-2 major releases across multiple channels. Show less

Jersey City, Nj

Jersey City, Nj

Collaborated with various departments and adhered to legal guidelines while informing customers regarding pertinent account details and legal obligations. Hosted webinars with thousands in attendance while piloting a go-to-market strategy involving executing follow-up emails and campaigns. Operated broadcast strips, utilized voiceover talent, and participated in photoshoots to support company sponsorship offers. Promoted various tools and platforms to active trader groups, emphasizing education… Show more Collaborated with various departments and adhered to legal guidelines while informing customers regarding pertinent account details and legal obligations. Hosted webinars with thousands in attendance while piloting a go-to-market strategy involving executing follow-up emails and campaigns. Operated broadcast strips, utilized voiceover talent, and participated in photoshoots to support company sponsorship offers. Promoted various tools and platforms to active trader groups, emphasizing education on options trading.Highlights of accomplishments in this role include:• Attracted over 200 attendees and registrants and secured a net revenue of over $200K while driving the go-to-market strategy for an annual in-person live event, including signage, agendas, and giveaways. • Produced $1.2M in new assets and over 500 new retirement accounts by encouraging 150k brokerage customers to open an IRA with a $10K-$1M deposit, offering rewards of $1K to $10K. • Enabled 10K+ non-traders to initiate the first trade by prioritizing key indicators related to platform onboarding and trading activity.• Led insightful reporting and analytics on customer profiles and evaluated the impact of webinars by assessing trade lifts. Show less

Jersey City, Nj

Jersey City, Nj

Jersey City, New Jersey

Bachelor'S Degree, Marketing/Marketing Management, General

Bachelor Of Science, Marketing