As the Head of Business Development at Starfish app, I lead our efforts to identify new business opportunities, form strategic partnerships, and accelerate revenue growth in a fast-paced, ever-evolving startup environment. With a passion for innovation and a hands-on approach, I thrive in building scalable business strategies that help startups disrupt industries and expand their market presence.I specialize in forging key relationships with clients, investors, and partners, navigating complex negotiations, and identifying new revenue streams that fuel sustainable growth. My role is centered around turning bold ideas into actionable business plans, leveraging both creativity and data to make informed decisions that drive results.With experience in early-stage business development, I am deeply involved in shaping our go-to-market strategies, refining product offerings, and driving customer acquisition. I’m always looking for new ways to help the company scale, from identifying untapped markets to crafting unique value propositions that resonate with our target audience.At the core, my goal is simple: to create meaningful partnerships and execute strategies that propel the company forward in the startup ecosystem.

-Formed Cascada Water Technologies with my business partner as a distribution channel partner for FluidLytix.-Created and managed a 5-member sales team using HubSpot CRM.-Became aware of an opportunity to acquire the FluidLytix and decided to make run to acquire it.-Worked with numerous investors to raise capital, create a business plan and put together financial projections to make 3 separate offers to FL management to acquire the company.-Pivoted and partnered with the principal debt holder, to structure a takeover by putting the company into involuntary bankruptcy and acquire the assets through the sale of assets.-Worked with numerous consultants and attorneys to structure a business plan and an offer to the debtholders.

-Marketed and sold a patented valve that reduces the monthly water bill by 15%-30%, while reducing metered water consumption by 6%-9%.-Targeted large water users across the various verticals of real estate. Including multifamily, commercial (retail and office), universities, industrial, agriculture, hotels and resorts, and car washes.-Created leads through personal connections, customer references, cold calling, cold emailing and social media.-Signed new accounts and managed the accounts, including all pre and post installation analytics, presentations, and answering the customers questions.-Brought in a couple huge accounts including Avenue 5 property management and the VA medical system. -Formed and led a team of advisers to support us through the world of government contracting. This team included the former Deputy Secretary of Veteran Affairs, government contracting lawyer and a Service-Disabled Veteran Owned Small Business (SDVOSB) partner with a long-standing relationship with the VA as our installation partner.

-Assisted three brokers in the office during a chaotic time of 13 closings with 39 million in escrow. -Assisted the lead brokers by cold calling new leads for 1031 exchange clients who were in escrow and looking for a qualified building to exchange to. -Organized new lead lists with working numbers for the broker to follow up with at a later point. -Completed the underwritings for all the properties to assist the brokers with new contracts.

-Worked with the owner and his family on a development project in the Bahamas (Briland Club & Marina). Due to Covid-19 we were forced to work virtually and experienced many delays with the development project. -However, we were able to meet on Zoom weekly, where I gained first-hand experience of what decisions go into building a successful project. -During the weekly Zoom meetings we met with the general contractor, lawyers, sub-contractors, and members from the Government of the Bahamas and discussed how to best move forward with the project during a pandemic.

-Assisted in the business development department completing rate surveys and data extractions to Excel. -Created business summaries of new/renewed contracts.-Cold called competitors to complete an external rate survey for the Los Angeles area.

-Assisted high net worth clients with curating and maintaining rare sports cars for their personal collections and monitor auctions for potential new acquisitions. -Utilized previous contacts from EuroMotors to broker a private sale between two collectors of an ultra-rare Maserati MC-12 Corsa, at the time it was listed for $2,000,000.-Unfortunately, the buyer was located in London, UK and 2 days before the sale, Brexit happened and greatly devalued the pound. Which ultimately was the reason for pulling out of the deal.

-While in high school, Cultivated instant rapport with classmates, local families and friends to build and maintain key relationships to sell a variety of high-end vehicles. -Initiated and assisted in over 15 vehicle sales valued at over a million dollars.-The largest single transaction was over $300,000 on two vehicles.