- Successfully developed and performed the launch campaign for the main SaaS product- Closed several key partnerships (e.g Vanta)- Our product launch was nominated for Golden Kitty Awards 2022 by ProductHunt.com together with Chat GPT, Dalle 2, and other famous products- The company was acquired by F5 in 2024 (More)

Growth Marketing Advisor & Mentor at BackendlessAs a Growth Marketing Advisor and Mentor at Backendless, I spearheaded strategic initiatives to drive user acquisition, optimize conversion rates, and foster growth for the company's products and services. With a focus on data-driven decision-making and innovative marketing techniques, I played a key role in propelling Backendless towards its business objectives.

Duties: Led all growth marketing activities such as Inbound Lead Generation, ProductHunt launches, continuous Conversion Rate Optimisation, and others.Results: Company reached 3M ARR (90% Inbound)

Duties: Starting the Inbound marketing processes for an MVP-stage startup, lead generation, brand awarenessResults: Several successful ProductHunt Launches, 40k MRR generated.

Duties: Preparation and organization of expert forums in cooperation with EIT Raw Materials in Helsinki. Promotion of future events, Invitation, and meeting of the guests, leisure planning, holding opening and closing ceremonies, organization of additional meetings of participants. The most important target of the events was to increase our university’s recycling department brand awareness.

Duties: Development and implementation of a new marketing company to promote a key product, organization of business trips, and negotiations.Results: Sales increased by 35%.