As a Marketing Communications Coordinator & Lead Copywriter with a Bachelor's degree in Marketing and a Business Communications certificate from the University of Wisconsin-Eau Claire, I excel in crafting and executing impactful marketing campaigns and strategies. My expertise spans content creation for social media, managing company-wide internal and external communications, and deeply understanding our target audiences' preferences. I'm committed to ensuring our messages resonate with our audience across various platforms, including magazines, YouTube video titles and descriptions, contest flyers, and social media posts across all platforms. I take the lead in organizing and promoting our weekly live podcasts, "The Wednesday Call" and "The Activity Call," ensuring they capture our audience's interest and attention each week. My role is central to connecting our company with people effectively, leveraging insights into audience trends and needs to make our marketing efforts genuinely effective.