Jack Lemon Email & Phone Number

San Francisco, California, Us

Responsible for growing the inbound marketing functions for Carta across Europe & Asia.

London, England, Gb

Responsible for supply-side growth of the marketplace by working with channel leads across PPC, Social Media Marketing, CRM, PR, Brand and Influencer Marketing.Consistently hit KPI goals & on course to hit 40% growth in new business revenue in 2022.Achieved 5.8m views (+190% vs forecast) through a sponsored campaign with On The Tools.Managed all elements of B2B Marketing including budget allocation, funnel optimisation, forecasting and as well as reporting to senior leadership and board members.Established new marketing channels (TikTok, Facebook Leads, Affiliates) to grow MQLs.Worked with the CRM team using Salesforce to design detailed multi-channel journeys to nurture leads down the customer acquisition funnel.Developed A/B testing strategies to improve UX and onsite conversion using VWO to analyse.

Joined the company before there was a website and was responsible for the overall marketing strategy with a focus on new customer acquisition.Helped raise over £5m in investment by contributing to pitches and presenting to VC firms.Hired & managed a team with 4 direct reports across PPC, Copywriting & Social as well as several agency relationships.Took part in global investment incubator Techstars as well as accelerator 500 startups.Developed & managed the SEO strategy including running PR campaigns.Grew the brand from zero to over 1 million homeowners submitting jobs on the platform.Managed marketplace efficiency by balancing supply & demand across hundreds of service & location combinations.

Co-founded this e-commerce website with the mission of making second-hand premium brands affordable whilst having a positive environmental & social impact.Sourced second-hand clothing direct from Italy for resale in the UK.Built the website using Shopify & generated sales primarily through Facebook, Instagram & Google Ads.Grew the brand from zero to 22.5k Instagram followers with no external investment.Delivered over £100k in revenue in our 1st full year.Covered every element of the business from managing the website, to order fulfilment, photography, merchandising, CRM and marketing.Stepped down when my business partner moved to Manchester due to financial reasons although I remain a shareholder & advisor to the company.

New York, Us

Responsible for driving all online performance marketing channels across Europe including Paid Search, SEO, Affiliates, and Display Retargeting.Managed a number of agencies and worked closely with the development team to improve the overall usability of the site.Made an instant impact on the business by identifying key opportunities and immediate cost savings including a £100k saving within my first week.Achieved +76% on the year across all marketing channels driven by strong performance in Paid Search due to new initiatives.

London, London, Gb

Responsible for driving all online performance marketing channels across Europe including Paid Search, SEO, Affiliates, and Display Retargeting with a budget in the region of £12m.Brought Paid Search in-house managing the entire process from writing the business case, to recruiting the team of 4, and utilising bid management software.Launched M&S European website across 8 countries including the set up and management of PPC, SEO and Affiliate campaigns.Inspirational team leader with excellent management skills always pushing my direct reports to excel in their roles.Performed P&L analysis of different product areas calculating break-even ROI levels by category taking into consideration profit margin, return rates, VAT rate & delivery costs.Paid Search:Primarily responsible for the paid search marketing budget and an in-house team of 3 people. Successfully pitched to internal stakeholders during May 2010 to bring PPC management in-house.Currently working with the analytics team on attribution in order to gain a better understanding of the impact of our marketing spend.SEO:Responsible for managing 2 external SEO agencies for all aspects of organic search from link building, blogger relations and technical onsite changes.Work closely with the social team to maximise the effectiveness of our SEO campaigns using Facebook, Twitter, Google+ and the M&S Blog.Working with the IT teams to improve numerous technical elements of the site such as XML sitemaps, HTML changes, implementing the Canonical Link Tag and use of JavaScript on the site.

Before starting a family my wife and I took 6 months out to travel around south-east Asia. We visited some amazing countries on the way, staying on uninhabited islands in the Philippines, trekking to Everest Base Camp in Nepal and touring round Laos on a motorbike. We documented most of our travels here: www.mrandmrslemon.com.

• Primary management of several clients including BBC, British Gas, and Enjoy England• Running of affiliate and search marketing campaigns driving sales via networks of third party websites• Using various systems to track and analyse user behaviour in order to gain useful insight• Management & training of graduates within my team as well as giving training presentations to the rest of the company• Key player in new business pitches particularly for British Gas running a trial campaign prior to winning the account

London, England, Gb

• Managing local based marketing for a number of clients including Argos, Jaguar, Ford and Discover Ireland• Constructing marketing plans across a various channels including press, radio, and outdoor• Negotiating with media owners to get the best rates for clients and ensure maximum efficiency from media spend• Producing post campaign reviews to assess the performance of media plans