Growth Lead
CurrentSpearheaded a groundbreaking social marketing campaign resulting in 50,000 waitlist signups and 140,000 views on our viral video, demonstrating my ability to craft and execute strategies that resonate within the web3 community.Achieved a 200%-300% growth in monthly active users over 4-5 consecutive months through an innovative App Store launch campaign, culminating in record daily active user counts and significant media coverage, including a feature in TechCrunch.Ran the launch of the YUP token on Base, getting 10,000 views on the announcement while coordinating successful business development with Coingecko, CoinMarketCap, Coinbase, Rainbow and others to launch successfully with strong liquidity.Orchestrated over 10 social marketing campaigns around key feature launches such as Bluesky support and cross-posting, firmly establishing Yup as a dominant product in web3 social space.Managed and expanded Yup's social media presence across five platforms (including Farcaster, Threads, Bluesky, and Twitter), growing to over 15,000 followers by leveraging data analytics to refine and optimize engagement strategies.Collaborated effectively with product, engineering, and design teams to produce marketing content that aligned with our target market’s preferences, showcasing my ability to work in team-oriented environments.Curated and maintained a vibrant, data-driven content library to adapt messaging and content to real-time community sentiment and trends, ensuring maximum engagement and ROI.Collaborated closely with business development and partnership teams to integrate social media efforts with overall business goals, amplifying the reach of collaborative campaigns and partnerships within the web3 ecosystem.Nurtured relationships with key influencers and content creators in the web3 space, and showcasing their contributions to the Yup platform, fostering a sense of community and collaboration