Jack Miao Email & Phone Number

Shanghai City, China

Responsible to APAC & Europe SEM campaigns of Ecommerce website, insure the campaign performance, improve ROI;Responsible for Google, Bing, search engine optimization strategy, carry out the plan and optimize the campaign, analysis the data and make the report;Daily management for paid search campaigns, including bid management, strategy development, keyword research, ad copy testing;Maximize profits by planning and deploying PPC campaigns;Good analytical skills to gain high… Show more Responsible to APAC & Europe SEM campaigns of Ecommerce website, insure the campaign performance, improve ROI;Responsible for Google, Bing, search engine optimization strategy, carry out the plan and optimize the campaign, analysis the data and make the report;Daily management for paid search campaigns, including bid management, strategy development, keyword research, ad copy testing;Maximize profits by planning and deploying PPC campaigns;Good analytical skills to gain high quality scores and significantly improve PPC campaigns；Reporting to SEM manager on key KPI metrics, operational improvements and execution of defined strategies；Use Kenshoo web analysis tool to analysis data for SEM campaigns; Show less

中国 上海

• Responsible to SEM whole performance, Increase the traffic and upsell the budget based on the KPI of CVR and CPA;• Responsible to the keyword strategy and the bidding strategy, executive and implement the strategy, optimize the account, analysis the data, report and presentation; • Responsible of analysis SEM related data and created the report;• Do the research to the client website and understand the client’s campaign’s objective and goals. Analysis client and industry… Show more • Responsible to SEM whole performance, Increase the traffic and upsell the budget based on the KPI of CVR and CPA;• Responsible to the keyword strategy and the bidding strategy, executive and implement the strategy, optimize the account, analysis the data, report and presentation; • Responsible of analysis SEM related data and created the report;• Do the research to the client website and understand the client’s campaign’s objective and goals. Analysis client and industry performance and make the strategy and optimization plan based on the performance, use the related media resource to provide the whole marketing solution to the client;• Observe the competitor SEM performance and give suggestions to the client based on the research;• Familiar with GA and Baidu web analysis tools;• Give suggestions to client’s website and special campaign landing page;• Working abroad experience, good at English communication. Show less

塞浦路斯

• Responsible to SEM whole performance, Increase the traffic and upsell the budget based on the KPI of CVR and CPA;• Responsible to the keyword strategy and the bidding strategy, executive and implement the strategy, optimize the account, analysis the data, report and presentation; • Responsible of analysis SEM related data and created the report;• Do the research to the client website and understand the client’s campaign’s objective and goals. Analysis client and industry… Show more • Responsible to SEM whole performance, Increase the traffic and upsell the budget based on the KPI of CVR and CPA;• Responsible to the keyword strategy and the bidding strategy, executive and implement the strategy, optimize the account, analysis the data, report and presentation; • Responsible of analysis SEM related data and created the report;• Do the research to the client website and understand the client’s campaign’s objective and goals. Analysis client and industry performance and make the strategy and optimization plan based on the performance, use the related media resource to provide the whole marketing solution to the client;• Observe the competitor SEM performance and give suggestions to the client based on the research;• Familiar with GA and Baidu web analysis tools;• Give suggestions to client’s website and special campaign landing page;• Working abroad experience, good at English communication. Show less

中国 上海市区

• Managing SEM Accounts including Baidu , Google, Qihoo, Sogou, and responsible the DSP buying through ipinyou, MediaV and other platforms. According to client objective, make bidding strategy; • Responsible of SEM strategy and execute the plan step by step; • Analysis the SEM data and make the report, optimize the account based on the performance;• Give suggestion of the landing page from SEM point of view, and observe the performance by period;• Competitor SEM strategy… Show more • Managing SEM Accounts including Baidu , Google, Qihoo, Sogou, and responsible the DSP buying through ipinyou, MediaV and other platforms. According to client objective, make bidding strategy; • Responsible of SEM strategy and execute the plan step by step; • Analysis the SEM data and make the report, optimize the account based on the performance;• Give suggestion of the landing page from SEM point of view, and observe the performance by period;• Competitor SEM strategy research, and optimize SEM strategy based on the research;• Help the operation department to finish the sales objective by managing the SEM accounts. Show less

中国 上海

• Kenshoo software official training and ability to kenshoo management;• According to client objective, provide SEM strategy and budget allocation; • Analysis of client websites and in-depth competitor analysis;• Design and implement SEM strategy and campaign structure;• Daily management and optimizations of SEM campaigns;• Daily bidding management with detailed attention to client’s KPI;• Implement SEM report, and provide effective suggestions according to… Show more • Kenshoo software official training and ability to kenshoo management;• According to client objective, provide SEM strategy and budget allocation; • Analysis of client websites and in-depth competitor analysis;• Design and implement SEM strategy and campaign structure;• Daily management and optimizations of SEM campaigns;• Daily bidding management with detailed attention to client’s KPI;• Implement SEM report, and provide effective suggestions according to data;• SEM activity campaign performance analysis to promote CPA;• Monthly review presentation;• Intern training. Show less