Digital Advertising & SEOManaged paid ads on Facebook and Instagram, achieving a $2.95 average cost per lead over six months. Enhanced Google Ads to reduce CPC from $0.98 to $0.68, optimizing ad spend and maximizing ROI. Increased search active users by 353% through a targeted blog program and keyword research, driving traffic to high-traffic pages and improving user engagement. Conducted a website copy audit to effectively convey company values and strengthen customer connections.Email Marketing & AutomationDeveloped an automated welcome series to engage new subscribers and created targeted drip campaigns to nurture leads. Designed email sequences for customers pre-, during, and post-trip, enhancing the experience and boosting LTV.Social Media & Content CreationIncreased social media following by 93% using Instagram Reels and relevant content. Built partnerships with Catholic influencers to expand reach and brand awareness. Published a monthly newsletter, The Pellegrino, via Mailchimp to drive engagement. Produced visually compelling videos showcasing pilgrimage experiences.Project Management & CRM ImplementationImplemented GoHighLevel CRM to streamline sales and outreach, boosting efficiency and customer relations. Integrated Trello for improved project management and team communication.Team Leadership & Trade Show ManagementManaged an international video editor to document traveler experiences and supervised a marketing intern, guiding them on social media strategy. Led trade show logistics, including booth design and lead generation, and established a partnership with a Holy Land olive wood company.

HighKey AgencyAccount Executive - Contract (Mid-Market & Enterprise)Accomplished B2B/B2C Inbound Sales Professional with a proven track record of closing high-value deals for press packages and earned media pitching services.Successfully closed inbound leads for HighKey Agency's press packages, including guaranteed articles in prestigious publications such as Forbes, WSJ, INC, USA Today, etc.Consistently fielding 6-9 high-level leads daily, demonstrating exceptional lead management skills.Achieved deal sizes ranging from $25,000 to $80,000, exceeding revenue targets.Exceeding Key Performance Indicator (KPI) targets by achieving above a 65% show rate on booked calls, demonstrating strong communication/follow up skills. Closing an average of 2 deals per week, contributing significantly to revenue growth.Regularly reaching out to prospects to schedule meetings with prospective clients, & nurturing relations to ensuring a steady flow of high-level leads.Fostered strong customer relationships through frequent check-ins, addressing client needs, and identifying upsell opportunities for press and social media services.Proactively managed post-sale relationships to ensure customer satisfaction and long-term partnerships.Demonstrated a commitment to continuous improvement by conducting three peer call reviews per week, fostering a culture of collaboration and sharing best practices.Leveraged peer feedback to sharpen sales abilities and refine sales strategies, resulting in improved closing rates.

• Sell Muck Rack PRM software to public relations teams, helping them to streamline their efforts in pitching to journalists, monitoring earned media, and tracking metrics such as engagement, reach & AVE.• Conduct product demonstrations to potential clients, clearly articulating the value proposition of Muck Rack software and how it can meet their specific needs.• Negotiate contracts and pricing to ensure mutually beneficial agreements for both the customer and Muck Rack.• I build and maintain strong relationships with key decision-makers at target accounts, through a consultative approach to selling.• Manage the entire sales cycle from prospecting to closing, ensuring a smooth and efficient process for both the customer and Muck Rack.• Collaborate with cross-functional teams such as customer success, marketing, product engineering and editorial to ensure customer satisfaction and retention.• Consistently meet and exceed sales targets and quotas, closing deals ranging from $10,000 to $25,000.• Provide regular sales reports and forecasts to management, utilizing Hupspot to track progress and identify areas for improvement.• Develop and implement strategic account plans to identify opportunities and drive growth in existing accounts, while also prospecting for new business.• Continuously learn about industry trends and new product features to effectively communicate value propositions to clients, as well as stay up-to-date on competitors and market changes.• Participate in team meetings, sharing best practices and ideas to help drive the success of the sales team and the company as a whole.

Responsible for outreach to an 18-state Short Term Acute Care Facility territory, split under two AE’s. The states consist of everything from Independent/Regional to Large National Health Systems.• Inside sales duties include achievement of daily call and email metrics. Cold emailing and calling to set meetings with key executives such as CFO’s, CMO’s and Directors of Case Management.• Each executive would be qualified by ensuring they’re on the correct EMR, in need of AI for more efficient workflow, and ready to have an ROI conversation.• Team Lead duties included interviewing, onboarding, one-on-one training, cold call role playing, and direct support for my business development manager. As well as working accounts from first touch, to ROI metric conversations and stage three commitment agreements.• Created several successful email templates/sequences in HubSpot (CRM) and helped manage an efficient work flow for contacts, ensuring all hospitals were touched.• Completed due diligence to bring on prospecting software such as Hunter, LinkedIn Business, and ZoomInfo.• Notable Project: Created a territory analysis and prioritization of 18 key states. Based off a tableau report, I gave each state and health system a priority number centered around the system’s projected monthly recurring revenue, and total addressable market. The priority list was distributed to my two account executives, where they based their 2020 territory presentation, that was given to the board of directors.

We transform case management through machine-learning technology, empowering hospitals to make accurate status decisions, improve operational throughput, spend less time on administrative tasks and more time on clinical needs.

Manage multiple Accounts, consistently working with C-Level Executives and Key Decision makers, to provide technical expertise and deliver resources, to help make high impact decisions for their organizations• Manage the entire hiring process for Large Healthcare Systems and Information Technologies Organizations• Partner with hiring managers to provide excellent customer service, gathered requirements, assisted with project planning, and delivered on time and under budget• Develop accounts from the ground- up, immediately began managing those accounts, and successfully maintained those relationships long term• Engage closely with the end client, W-2/ 1099 employees, and Corp-to-Corp consultants through contract negotiations, while navigating the entire hiring process • Constantly use the full sales cycle through Prospecting, Cold Calling, Setting New Meetings, Building Relationships, and gaining the Trust of leadership• Creative Prospecting strategies including cold calling, in-depth searching, networking, ATS database utilization, LinkedIn, User Group meetings, Google, various Social Media, numerous Job Boards, and Boolean logic sourcing to proactively build a strategic pipeline of consistent business• Successfully negotiate Client Agreements from start to full execution; Negotiating Legal terms, regarding Billing, Invoicing, and other legal matter

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