After 10 years’ experience in senior management with “Big 4” and BRW top 50 accounting firms, I was motivated to build an accounting firm which was based on more than just technical skills. In starting ASM Chartered Accountants I wanted a firm based on a personal approach where clients genuinely came first.I work closely with clients to understand their objectives and goals, unique environments and challenges. This ensures that all clients receive the best advice possible, helping them to build and protect their businesses, families and financial interests.My principal areas of practice include business structuring, tax compliance and strategies and business performance management. I advise high net worth individuals and families, small to medium-sized enterprises (SMEs) and professionals across a range of industries including health, legal, manufacturing, retail, real estate and property development.