As the Head of Partnerships at Nexus Mutual, I'm involved in both the technical and financial realms. This role requires a blend of financial modelling, risk analysis, and strategic partnership development to expand our reach and enhance our product offerings.I lead our efforts to analyze market trends, anticipate emerging opportunities, and develop a product that provides real value to our members.

As the CEO of Dollarwise, we aim to be the go-to resource for unbiased, comprehensive financial guidance, from credit cards and loans to investments and savings strategies, tailored specifically for the Canadian market.Dollarwise and I have been featured in The Globe and Mail, Nasdaq, Yahoo Finance, ConsumerAffairs.com, GoBankingRates and countless regional publications.Dollarwise is built on a data-driven methodology that allows us to present financial advice that is not only relevant but also objective, minimizing bias and ensuring our recommendations are based on solid evidence.With this data we’re also able to produce popular industry reports and dig into the financial stories that Canadians really care about - that’s where you’re most likely to have heard about us!

As Head of Marketing for Canada's largest vape and cannabis retailer, we saw 100%+ growth in eCommerce sales and the opening of multiple new stores. I was responsible for overseeing the strategy for our e-commerce platform, retail cannabis chain, and individual cannabis stores.My background in finance played a crucial role in this position, allowing me to approach marketing with a focus on data-driven strategies, customer acquisition costs, lifetime value analysis, and profitability.I spearheaded our marketing efforts, integrating financial insights with creative marketing tactics to optimize our budget and maximize ROI. This approach wasn't just about increasing sales; it was about sustainable growth that aligned with our company's financial health and long-term vision. We successfully expanded our market presence, significantly boosting online and in-store traffic, and ultimately, our revenue.

I focused on analyzing, buying, and managing SaaS and internet companies. This experience gave me a solid foundation in finance, teaching me how to assess company value, forecast financial health, and understand market trends. I wasn't just behind the scenes; I actively participated in the operational side, working closely with the companies we invested in to improve their performance and growth.My journey took a hands-on turn when I moved to lead one of these smaller companies. There, I applied everything I learned in finance and management to real-world challenges, driving the company to achieve its financial and operational goals. This role honed my ability to make strategic decisions, manage a team, and grow a business from the inside.Now, I run a personal finance website where I share my knowledge and experience. I break down complex financial topics into understandable advice, helping people make better decisions about credit cards, investments, and financial planning. My goal is simple: to use my background in finance and leadership to offer trustworthy, practical advice that can help others manage their finances better.