- Responsible for the planning, development, an execution of a beta release (alpha -> beta) while managing and overseeing a team of 4 developers- Collaborate with the development, product and marketing team to assure that the right customer problems are being solved while conducting user interviews to inform the direction of our product roadmap- Write detailed feature/bug requirements to ensure the smooth communication and execution of new features- Strategize and plan our… Show more - Responsible for the planning, development, an execution of a beta release (alpha -> beta) while managing and overseeing a team of 4 developers- Collaborate with the development, product and marketing team to assure that the right customer problems are being solved while conducting user interviews to inform the direction of our product roadmap- Write detailed feature/bug requirements to ensure the smooth communication and execution of new features- Strategize and plan our overall product roadmap as well as our Go-To-Market strategy and initial marketing plan. Show less

- Identified and defined Personas, created Epics and User Stories that informed our overall strategy- Gathered and analyzed market and competition research data- Conducted QA testing/bug reporting-

- Optimized Google ad strategy/implementation- SEO and landing page optimization work: implemented an SEO plan that generated a 14% increase in site traffic from June to October- Spearheaded blog campaign to increase organic traffic- Partnered with stakeholders to strategize key deliverables

- Organized digital marketing campaigns - Ran Google, Instagram, and Facebook ads- Surpassed goal of 50% follower increase on Instagram (generated 52% growth in < 4 months)

- Designed website and product plan- Researched and identified competitors- Brainstormed strategy and mission

- Conducted in-depth competitor analysis- Analyzed industry trends and opportunities- Prepared findings for presentation via Google Slides/Google sheets- Produced content writing for various projects

- Conducted research on artists and potential shows- Investigated the potential of various projects- Maintained social media pages

- Wrote blog posts promoting the company’s content- Conducted interviews with bands - Wrote promotional blog posts of bands- Did market research and curated playlists for clients