Huddle Fantasy Sports is redefining fantasy football with squad-based management, creating a fun and collaborative way for fraternity brothers to bond while managing their teams together. Beyond the competition, it’s a unique platform to raise philanthropic funds, secure sponsorships, and foster a stronger sense of brotherhood. With plans to expand into bars, restaurants, retailers, and other organizations, Huddle Fantasy Sports offers a fresh way for groups to connect, compete, and build community through shared experiences, whether it’s rallying around a cause or adding excitement to friendly rivalries.Brand manager's- looking to reach 100,000+ university students? Let's connect!

As a marketing data analyst at a start-up digital marketing agency, my role is split between internal and client-facing activities. My initial project was defining the process flow and metrics for how Sphere Strategy should track customer campaigns. I researched best practices for similar company structures to determine the most cost and time-efficient framework to build out. After meeting with our 3rd party data provider and successfully aligning the format data enters into our platform, Sphere Strategy has the tracking capabilities to scale into the future. Most recently, after teaching myself how to automate aspects of this process, the flow of tracking each client and refining the data has decreased from 30 minutes to a matter of seconds. Furthermore, I use ML and predictive analytics to optimize digital marketing effors.My role is also a customer-centric position. I enjoy learning about the client, their product, and their customers. I meet with members of the marketing, data, and development teams in the creation of a client campaign. Together we define success metrics and create a roadmap to achieve those goals. It is my responsibility to illustrate campaign achievements through data-driven weekly reports. I actively act as a resource for questions, help, or further insights.Working at a company within its beginning years has provided me an opportunity to take on tasks and responsibilities beyond an internship level. My actions drive the company forwards and I have learned to think from a high-level strategic standpoint.

As a member of the product marketing team at Icertis, I built out competitive intelligence resources for 1500+ employees. The first phase of my project was research. A majority of my time was spent gathering intel from new articles, competitor web pages, and analyst reports. After getting my manager’s approval, I was able to meet with Sales, Marketing, and Product employees who had information on the competition through their experience or industry knowledge. Their insights offered a unique edge to my project that was not available on the internet while offering me a chance to learn best practices for compiling competitive intelligence for their use. I learned that resources in the past were hard to find for members of different teams. With the approval of the head organizer of Icertis’s Highspot page, I built out the company’s first Competitive Intelligence Spot. The Spot contained detailed and relevant information for 15+ competitors. After gaining traction from members of the sales team, I partnered with the Internal Sales Intern to link the ‘Top Differentiators’ category to an internal tool that sales members relied on during pitches. The tool could actively find information from HighSpot if a sales member needed it within seconds.

During my time as a Sales Associate at Nordstrom, I worked in the Men's Shoe Department. I created strong customer relations by tailoring a shopping experience that best fit the consumers’ needs. Being a Sales Associated, I adjusted to a fast-paced work environment by leveraging strong time management skills. For example, I would be simultaneously assisting team members, cleaning the stock room, and managing the sales floor. To meet the knowledge of my team members, I engaged in outside research to better understand relevant fashion trends. Additionally, I would ask veteran employees for tips and tricks to improve my sales capabilities while increasing the customer’s experience. Ultimately with what I learned in a short period of time, I grew personal average gross sales to $2,300 per day, becoming the top Sales Associate in the Men’s Shoe Department from July to August.

The Skechers Marketing Internship provided me with the opportunity to learn from advertising and marketing leaders in the footwear industry. I assisted in the organization for photoshoots with celebrities like Camilla Cabello. During the photoshoots, I would work across teams to assure the setup of different studio settings. Outside of advertising, I conducted qualitative market research Skechers Streetwear. This research was compiled into a 30 minute presentation for the marketing and advertising team, outlining how Skechers could differentiate themselves in a customer age demographic where they had been struggling in market share.