For over 20 years, I've traversed the world as Strategic Creative Director and Consultant, fortunate to work with some of the worlds most influential brands and individuals including British Airways, Waitrose, Amore Pacific plus many boutique and luxury brands.In simple terms, my unique approach of Brand Calibration looks at who you are and what you do... refining your brand to be responsive to the market, exceed consumer expectations and to best articulate your unique story...With over 25 years international retail experience as strategic creative director with over has taught me how brands and business really work and how to get the best from them. My approach encapsulates creative, strategy and commercial to ensure seamless activity to build and evolve successful contemporary brands.International clients have including British Airways, Amore Pacific, Dunhill, Selfridges, Harrods, Hyundai, Waitrose, Interspar, Pret a Manger, Royal Bank of Scotland, Sparkasse, SPC Korea, BMW, Lloyds register as well as many other boutique and niche brandsWhether it's a grand gesture of architecture, an engaging social media story, a luxury digital retail experience or the scent when one enters a room, sometimes it's the smallest, effortless detail that can leave the longest lasting impression...'The art of selling more...'