Supporting early-stage businesses with product strategy, GTM, and strategic operations

Directed the design of a new POS interface and system functionality for a client with 3500+ sites; Part of a team that managed the evaluation and transition of an enterprise point of sale (POS) system for a restaurant client with 3600+ sites.

Led an enterprise SaaS startup from product ideation to market-ready sales; Spearheaded product vision by gathering customer needs and translating them into feature/functions through UI/UX design sessions and product roadmaps; Created the company identity by designing the logo, branding, and GTM strategy; Managed relationships with VC, engineering, employees, advisors and partners; Built sales/marketing systems and managed the enterprise sales process and conversations. --Mercantyl is an open, enterprise-cloud POS platform focused on accelerating quick serve and fast casual restaurant chains into the era of mobile-centric service environments. This next-generation platform was built to replace antiquated and costly legacy POS systems, while providing a sustainable technical foundation for organizations to meet new market dynamics and changing consumer behavior. With its true cloud architecture, Mercantyl alleviates IT headaches by leveraging system resources that are proven, secure, and scalable based on real-time infrastructure needs. By unifying segmented store information and customer activity onto centralized cloud servers, global enterprises can better assess and adjust key metrics to drive greater operational efficiency and customer engagement.

Created and managed systems for finances, operations, and sales for a newly created payments company; Managed a team of engineers to develop a POS system; Developed company branding and sales messaging; Maintained enterprise customer relationships.