I'm Jack Smith, and I've spent my entire life overcompensating for my uninspiring name by striving to be an inspiring colleague, friend and leader.A driven, highly effective and detail-oriented senior strategic communicator, marketer and PR creative, I've racked up over a decade of experience delivering large-scale national and regional campaigns and events for major private and public-sector clients with an innate flair for designing and executing consumer-optimised content across multiple languages.A father of two, performer, writer, chef and linguist I am adept at striking a balance between creativity and innovation and diligent, process-driven effectiveness. Happiest managing diverse, ambitious professional teams to deliver against challenging KPIs, I'm keen to grab hold of my new life in the UK after 16 years in China, bringing my expertise in the Far East as well as as an expert professional communicator and marketer to an organisation that reflects my values and drives.