Provided a variety of hands-on marketing services for clients in diverse backgrounds ineCommerce, realty, entertainment, non-profit, and healthcare backgrounds in designing digital marketing strategies. • Heavy work and reporting with SEO, SEM, and PPC• Website development and content creation for a variety of channels and clients• Extensive experience with Google ads, Microsoft Ads, Facebook ads, Instagram ads, Pinterest ads, and Twitter ads• Extensive experience with Google and Adobe analytics• Worked solely remotely on projects with a firm grasp of project and time management

• Led a multidisciplinary team of account managers, graphic designers, and copywriters to develop and execute comprehensive content calendars tailored to client needs, ensuring strategic alignment and seamless delivery.• Collaborated with multiple brands to understand their challenges, identify business opportunities, and create solutions that aligned content strategies with customer needs and business goals, fostering long-term partnerships and repeat business.• Provided strategic direction by proactively recommending optimizations to client content through keyword analysis, website and social media audits, and conversation listening. These efforts resulted in increased lead generation and conversion rates.• Delivered compelling presentations to showcase the value of proposed content strategies, upselling services, and driving expanded business opportunities with existing clients.• Oversaw market research and trend analysis to identify new sales opportunities, equipping clients to navigate evolving media platforms and algorithms for continuous audience engagement.• Directed the creation of strategic content calendars to synchronize messaging with key audience moments, enhancing brand visibility and boosting customer engagement.• Supervised internal content creation teams to execute detailed plans that aligned with client objectives, ensuring all content resonated with target markets and met quality standards.• Managed community engagement efforts on social channels, ensuring brand tone consistency and fostering customer satisfaction, contributing to client retention.• Provided actionable insights by analyzing social media tracking tools and campaign performance data, enabling clients to refine strategies for enhanced ROI.• Compiled and interpreted campaign metrics to track effectiveness, delivering measurable results that demonstrated the impact of initiatives to stakeholders.

• Develop and implement comprehensive digital marketing strategies that align with company objectives, driving brand awareness, engagement, and revenue growth.• Lead and manage online advertising campaigns, including PPC, display, social media, and remarketing, ensuring campaigns meet or exceed target ROI and performance metrics.• Oversee the creation and management of content across the company website, blog, social media channels, email marketing, and other digital platforms, maintaining consistency with brand guidelines.• Analyze website traffic, user behavior, and campaign performance, providing actionable insights and driving continuous improvement in digital marketing efforts.• Collaborate with cross-functional teams, including sales, product, and creative departments, ensuring digital marketing initiatives support broader business goals and objectives.• Manage and allocate the digital marketing budget, optimizing resource usage to maximize ROI while closely monitoring expenditures.• Cultivate and maintain relationships with key external partners, including digital marketing agencies, media partners, and influencers, to expand brand visibility and audience reach.• Stay at the forefront of industry trends and best practices, identifying and leveraging innovative opportunities to enhance digital marketing performance and growth.• Implement and oversee marketing automation and CRM platforms, ensuring they are optimized for effective campaign execution and data analysis.• Lead, mentor, and develop the digital marketing team, fostering a collaborative and innovative environment while promoting continuous learning and professional growth.

• Led the development of PPC campaigns for Cru services, functions, and apps summing $1MM across the estate• Led A/B testing standards for Cru Services, functions and apps of best practice sees for each Cru brand and other Cru entities and brands• Extensive keyword and persona research using Spyfu keyword research tool and Helixa research tool• Assisted in Adobe Campaign e�orts. Created multiple welcome series emails, connected via social campaigns, as well as re-engagement campaigns using HTML and CSS• Extensive utilization of programmatic advertising (adform), Google Ads, Facebook Ads, social media platforms, and other display networks to advertise.• Reported results to key stakeholders and executives using Adobe Analytics data. Created reports on a weekly and monthly basis.

• Led A/B testing standards for Cru Services, functions, and apps of best practices for each Cru brand and other Cru entities and brands• Extensive keyword and persona research using Spyfu keyword research tool and Helixa research tool• Assisted in Adobe Campaign efforts. Created multiple welcome series emails, connected via social campaigns, as well as re-engagement campaigns using HTML and CSS• Extensive utilization of programmatic advertising (adform), Google Ads, Facebook Ads, social media platforms, and other display networks to advertise.• Reported results to key stakeholders and executives using Adobe Analytics data. Created reports on a weekly and monthly basis.• Cross-department communication is required to deliver results to teams.

•Managed Facebook, Twitter, & Instagram accounts for Cru at Mizzou. •Managed CMS (WordPress) for our local site. •Worked with students to help create content (Photos, Graphics, and Videos) for Cru at Mizzou website. •Great interpersonal and team communication skills required for interacting with staff members and students.

Managed website content. Mailed catalogs to customers. Collaborated with directors to manage online content.

Managed website and Facebook Content. Collaborated with team members to come up with content. Came up with a filing system for clinic specific information.