Oversee all aspects of marketing and communications, from go-to-market strategy and driving brand awareness to lead generation and sales enablement efforts to support the firm’s business development process.• Lead the strategy and execution of all marketing efforts, including website, content and email campaigns, social media, paid media, PR, events, and conferences to drive business development.• Developed a comprehensive lead generation strategy, including lead scoring, nurturing, outreach, and reporting, tailored for senior bankers.• Established intermediary markets and a segmentation strategy to strengthen relationships with key referral sources, including attorneys, commercial lenders, CPAs, financial advisors, and private equity firms.• Manage business development outreach and relationships with service providers and key referral sources.• Oversee partnerships for business development initiatives with firms like ITR Economics, Crowe, Independence by Design, Arkona, and GF Data.• Preside over digital advertising agency and media spend across display, SEM, social media, and retargeting campaigns.• Own and manage the marketing technology stack and serve as the lead administrator and gatekeeper for Salesforce.• Conduct market research to stay informed of industry trends and improve the business development process.

Member of the governing body that manages the affairs of VOA Illinois. VOA Illinois supports struggling Veterans and their families, adults with disabilities, and children in the child welfare system.

Built the organization’s global marketing and communications strategy from the ground up, establishing a results-driven marketing team. Led marketing campaign, digital and content strategy, public relations, internal communications, advertising, paid, earned and owned media, and managed vendor and agency relationships to drive brand awareness, lead generation, deal flow and revenue. Drove regional touchpoints with the global leadership team to ensure proper implementation of strategic marketing planning, ideation, client segmentation, KPIs, and prioritization across global markets. Worked with global marketing team members to determine regional marketing priorities and oversaw the execution of marketing initiatives. • Oversaw new global brand development and implementation for the firm. • Developed effective marketing and PR strategies that from 2017 to 2020 helped grow the firm’s average number of transactions completed annually by 30%, and revenue by over 25%.• Launched a new global website to deliver a modern digital marketing solution to better represent the company brand, increase lead generation, create consistent messaging, and better position the firm in the US, EMEA and APAC markets.• Orchestrated a new demand generation and lead scoring strategy to generate new leads and provide bankers and debt advisory team with a 360-degree view into client and prospect engagement within Salesforce, resulting in a deeper, more targeted pipeline.• Reengineered the firm’s social media strategy to attract new prospects and create more engagement with existing clients, which resulted in a 400% increase in LinkedIn followers from 2018 to 2020. • Led the firm’s corporate communications strategy during the divestment of Livingstone’s UK operations. Drafted all external communications, internal talking points, and coached designated partners on media discussion points.

Led digital marketing strategy and team to drive new client acquisitions. Spearheaded day-to-day operations by leading marketing campaign strategy across multiple business lines, oversaw analytics, client segmentation and KPIs, led content and social media strategy, and owned the marketing stack (Marketo, Salesforce CRM, Hootsuite, and williamblair.com). Championed demand generation efforts to generate new leads for the firm, and rendered project management expertise during the design and launch of the firm’s client investment platform.• Administered a $3M marketing budget while leading and motivating a team of eight in achieving organizational goals. Contributions helped the firm achieve record revenue growth in FY15 and FY16.• Increased web traffic by 40% from 2014 to 2016 through the commencement of an agency-driven web audit as well as the application of changes that improved SEO and user experience.• Developed a long-term roadmap to enhance the firm’s CRM strategy, and oversaw implementation of Salesforce CRM and Marketo to consolidate data from three disparate databases to deliver a CRM system with a 360-degree client view.• Created the firm’s social media strategy, including policy development, vendor negotiations and employee training. Launched corporate Twitter and Facebook sites, and increased LinkedIn following from 5,000 to over 20,000.

Designed and implemented marketing, product development and sales strategy to drive revenue for the organization. Acted as ongoing advisor to the CEO regarding marketing and business development initiatives.

Developed and executed strategic marketing initiatives to drive new and recurring revenue. Analyzed market trends, devised segmentation strategies to enhance campaign effectiveness and increase marketing ROI, oversaw event marketing, led social media strategy, coached and mentored the marketing team, and monitored KPIs and project effectiveness. • Generated 8% firm-wide revenue growth in both FY12 & 13 through a broad scope of marketing and communications plans, digital and content strategy, PR and internal communications, social media, branding, and paid media approaches.• Cultivated client relationships through integrated marketing and sales strategies, contributing to more than 15% year-over-year revenue growth for the corporate sales team in FY12 & 13.• Led new product launches, and designed lead generation and nurturing strategy for the company’s SaaS-based compliance & sales training platform for banks and credit unions, which contributed to $2.8M in new gross sales in FY12.

Drove integrated marketing and sales strategy for the company’s research and compliance training businesses across the US financial services vertical and technology providers segment. Strategized and executed product marketing campaigns and PR initiatives to generate new business for BAI syndicated research products. Ensured keen insights into market trends for the financial services and technology provider segments to influence business and pricing strategies.• Collaborated with business and sales directors to revise value prop and selling messages, led content development, and designed and executed go-to-market strategies for new product launches, including pricing and packaging options. Efforts contributed to a 35% increase in revenue for BAI Research between FY08 - FY11.

Directing a $5M marketing budget, led the strategic development and execution of marketing plans, online and print advertising, lead generation, and cross-sell initiatives. Supervised corporate brand and advertising initiatives, directing ad agency on brand and advertising strategy for commercial banking, wealth management, corporate finance, and mezzanine finance divisions. Selected Contributions:• Implemented and managed the bank’s sales enablement platform, empowering a 2,000+ sales staff to efficiently prepare client presentations, proposals, and sales materials, and identify existing client cross-sell opportunities. Contributed to $40M in new, fee-based income in FY06.

Led the development of marketing and advertising plans as well as the execution of marketing campaigns (direct mail, email and digital) for the bank’s commercial and specialty lending, wealth management, treasury management, real estate and trust divisions. Efforts contributed to consistently exceeding net income goals. Created sales and internal marketing collateral such as brochures, presentations, product sheets and cross-sell materials. Re-branding committee member in 2003 to re-brand Standard Federal Bank as LaSalle Bank, including signage, Web, marketing collateral, client communications and MIS processes. Selected Contributions:• Implemented new direct mail initiative for correspondent banking division, which significantly increased new client acquisitions and contributed to surpassing revenue goals by 30% in FY04.

Acted as editor-and-chief of cashsolutions, LaSalle Bank’s treasury management client newsletter, and as the lead product copy writer and project manager for commercial banking, derivatives, foreign exchange, and treasury management marketing collateral and web content.

Writer and graphic designer for The Final Cut.Anchor for WDIS Channel 2.