Key Achievements • Transformed business operational activity through simultaneously implementing two systems – Brightpearl (ERP) and Mintsoft (WMS)• Introduction and management of company tech stack - comms platforms through to AI • International market expansion - US and EU - full ownership of Global logistics • Successfully delivered margin growth initiatives, focusing on cost savings through improved efficiency and prudent CAPEX and cost managementKey Responsibilities • Set strategic direction of the business, leading execution to deliver key benchmarks and metrics• Operational lead for acquisitions - managing the transition of inherited team and the alignment of all round business practices with previously acquired entities• Lead negotiations with 3rd party service providers, managing all 3PL partnerships and final mile carrier contracts, ensuring compliance and achievement of SLAs • Implementation and streamlining of operational processes and procedures, leveraging AI for SOPs and Playbooks • Review of operational processes – adopting Continuous Improvement methodology – to drive efficiency• Led and navigated multiple team restructuring, adapting swiftly to meet evolving business demands and external challenges, building and creating teams as a result • Established a comprehensive KPI system, integrating into HR platform • Oversight & decision making on capex from payroll to supply chain spend, aligned with cashflow management• Management of P&L, at entity and hold co level, ensuring thorough analysis, optimising the company's financial health• Contributed to quarterly shareholder reports & lead board presentations for; Operations, Supply Chain, Customer Service, HR & Expansion projects • Daily operational accountability across all departments, inclusive of in-house warehouse operations• Inventory management – accuracy and routine implementation, aided by automation gained through tech integration

Key Achievements • Successful implementation of Birchbox business, delivering agreed SLA’s and budgeted financial plan, whilst building and maintaining two-way relationship – 20% GP achieved at month 6, 6 months ahead of target • System Innovation – project lead for IT integration identifying requirement of data for system input and change. Worked closely with IT to make continual improvements post integration, centred around efficiency internally and for the customer• Led, built, implemented and developed Operational Ways of Working for new account, starting from the “Ground Up”, setting template for future acquisition of business – PDCA Cycle Key Responsibilities • Daily warehouse operations management & full ownership of fulfilment operations • P&L ownership; understanding and adapting cost model where necessary, highlighting key areas of improvement and strategising requirements to change and/or improve • Final Mile Carrier management– negotiated and managed contract• Represented Operational Team at operating board level• Inventory management – managed transition of stock from previous service provider to site, ensuring accurate counting routines were adhered to and correct allocation of storage

Key Achievements • £1m annual saving in 3PL warehousing, through contract tendering • Reviewed and rewrote stock management process, engaging Ops Team to be part of the solution and seeking buy in from relevant stakeholder departments, resulting in circa £72k annual storage saving• Knit together Marketing, Brand and PR team strategies with business Operational & Supply capability - built KPI framework & business scorecard for benchmarking performance Key Responsibilities • Full ownership of Logistics and Supply Chain and 3PL Warehouse, including commercials, forecasting & longer-term projects, as well as suppliers across product, packaging and consumables• Financial accountable for annual spend of circa £8m• Led quarterly business reviews inclusive of presenting UK and global updates & results • Procurement – packaging, inclusive of new trials in service and product offerings • Contributed to, and led, strategic planning process by setting overall strategy and delivering against KPIs for Operations & Customer Service• Reviewed, refreshed and rewrote operational processes• Daily warehouse operations managed through 3PL • Daily operational management of in-house supply chain and Customer service team

Key Achievements • Streamlined operations and reduced labour costs – from 42% to 30% of revenue. • Innovative approach lead to self-service trials design and implementation, the first in a UK Speciality Coffee Shop • I achieved significant growth – 100% YOY – through acquisitions, shop refit projects and new product launchesKey Responsibilities • Daily operations, strategic collaboration with the CEO, supplier relationships and KPI management• Built and introduced a company-wide training scheme and led HR improvements• Coached and developed an inexperienced operational team all of whom moved into leadership roles • Operational food production bought in house • Established supply chain both external and internal • Customer service focus – speed and quality