Jack Turnpenny Email & Phone Number

Purchase, Ny, Us

Aberdeen, Gb

Key business partner for digital, technology and products, responsible for owning the external and internal marketing and sales activity to transform Wood’s operating model; positioning and promoting the business as future ready and embracing a digital future. Worked alongside Wood’s CTO and D&T leadership to manage product marketing strategy, creating go-to-market and execution plans for the growing product portfolio.• Delivered go-to-market strategy, value proposition, sales enablement and promotional material for key digital products such as digital twin, implementing a business development playbook which was deemed best in class compared to similar tools across Wood. Identified the help of external agencies and managed relationships between them and internal sales and product teams to bring ideas and narrative to life through means such as pitch decks, case studies, reports and more• Increase brand recognition around digital expertise and delivery of products, using the narrative developed in the value proposition to showcase holistic approach to digital at key industry conference (CERAWeek, ADIPEC etc.), targeted regional and partnership events, presentations and webinars – creating over 47 new business opportunities for digital twin in 18 months. Then used sales enablement and business development material developed to share the approach with interested clients with successful appointments on 12 new digital twin projects to date• Targeted regional and industry specific channels to share insight from product experts, showcasing Wood’s view of digital in the energy and materials markets and how the approach navigates clients through to end results. Utilised podcasts, video, social media and targeted marketing to showcase the digital offering• Leading and delivering global town hall meetings for the digital and technology community, sharing best practice and key business updates alongside the D&T board to over 200 internal employees 4 times a year

Dublin 2, Ie

Leading on business development and marketing opportunities across the Products market (Retail, Consumer Goods & Services, Industrial and Travel industries). Working with internal stakeholders and client teams to analyse how Accenture has improved business growth for specific clients, recognising future areas for strategic growth and leading on all marketing activity. • Developing key sales and business material for diamond accounts e.g. working with internal and client teams at Dyson to develop a client value report for Sir James Dyson • Securing 121 attendees for Accenture’s premier client event Kaleidoscope, building strong client relationships to create 36 new business opportunities currently in the pipeline • Leading on marketing & comms activity (including event management, social, digital, ads and EDMs) for cross-industry event Diversity in Grocery, leading teams from Tesco, Coca-Cola, P&G and Mondelez to secure 250k+ impressions on social, 4k+ website visits and over 300 event tickets sold (25% increase compared to 2019 event) • Using Salesforce to analyse and produce close-out reports for key business and marketing campaigns, focusing on delivery against KPI’s and further business opportunities • Working collaboratively with wider Accenture teams (local, regional and global) to ensure collaborative business thinking and delivery of the ‘One Accenture’ brand

Americas, Europe, Mena & Asia, Worldwide, Oo

Worked alongside the Business Development Director and Marketing Director, identifying how to efficiently target existing clients and strategise how to win new work by identifying opportunities for growth and improving route to market. • Developed and managed marketing strategy for key sectors such as energy and infrastructure. Creating marketing collateral for traditional (adverts, brochures, events) and digital marketing channels • Worked across a range of service lines including cost management, project management, building surveying and advisory • Identified growth areas in the market across the UK and Europe. Personally responsible for creating opportunities in Cyprus in the hotels and hospitality sector, a country Gleeds hadn’t previously worked • Introduced and implemented new marketing tools and platforms to the business such as SEO and Direct Marketing • Supported the bid team to develop content for materials and pitches by collecting sector knowledge, client testimonials, case studies etc. that were tailored to focus on client issues and project wins • Securing 350 client attendees for Gleeds’ lunch at MIPIM – creating 46 new business opportunities • Reported on all aspects of sales and marketing process using Salesforce

Americas, Europe, Mena & Asia, Worldwide, Oo

Lead digital marketing communications function in the UK and develop global digital capabilities of the business across the world. Project managed the delivery and transformation of the Gleeds website – switching from a dated platform to a future-proof, open-source CMS. Developed global social media channels by creating innovative and engaging content for a range of campaigns including thought-leadership articles, press releases, events, CSR and market reports. • Project managed the appointment of a new digital agency to help develop the new global Gleeds website on an open-source CMS, distributing content for 18 countries in 12 languages • Delivered CMS training workshops for 15 international colleagues who maintain and update the website in their respective regions • Produced monthly reports using Google Analytics to identify key web trends and improvements. Gleeds.com monthly visits increased by 10% on average, with page views increasing by 12%, meaning the average pages users viewed per session increased from 2.9 to 3.8 since September 2016 • Increased engagement and impressions on campaign related social media posts by creating image, video and gif templates adaptable for various campaigns • Increased the number of social media followers by over 9,000 (48%) across Twitter, Instagram, LinkedIn and YouTube. Increased monthly profile visits on social media by 11% and social mentions by 16%

Amsterdam, Nederland, Nl

Promoted to a global executive role. Delivered a global rebrand across all digital platforms in September 2015, including strategy and planning of the new website, SEO, digital display, email marketing, social media and analytics. Improved website profile since launch through SEO and analytics, editing web structure in order to benefit the user. Developed an online strategy for key stakeholders to target clients for business, resulting in key interactivity with some of the company’s biggest clients. Managed the day-to-day maintenance of the global website and oversee all digital communication channels. Key responsibilities/ achievements:• Digital stakeholder strategy led to key meetings with Novartis and GSK• Delivered digital rebrand across the global Arcadis network • Developed a new website as well as global and regional social media platforms• Managed and strategised key digital business elements including SEO, digital display, e marketing and analytics• Wrote and developed company messaging, enabling the copy to be recycled and used across website, intranet and other digital channels• Reduced website bounce-rate to under 9% after re-structuring website to coincide with key analytical trends and user benefit

Amsterdam, Nederland, Nl

Achieved a promotion after less than a year with the business. In this role I travelled across Europe as part of the development team working on the new Arcadis singular brand. Key responsibilities/ achievements: • Ensured online and digital channels reflect latest marketing materials in line with marketing and business campaigns• Reported online metrics on a quarterly basis and tracked digital ROI• Worked with key stakeholders and partners to develop their profiles on social media, delivering over 15 one-to-one training sessions in total• Twitter & LinkedIn followers increased at least 20% quarter on quarter

Amsterdam, Nederland, Nl

The main function of my role was to support three key areas of corporate communication; public relations, internal communications and online/ digital. This was implemented through agency and journalist liaison, working with marketing colleagues as well as the wider Arcadis business.Key responsibilities/ achievements:• Supported and delivered UK PR targets (delivered on average 26% above target for 2014)• Daily media monitoring to identify issues on which we could comment• Wrote and distributed company press releases to industry journalists• Liaised with stakeholders to provide information and co-ordinate interviews for journalist media enquiries over the phone• Full editorial control of the company’s intranet• Met with internal stakeholders to develop key messages which needed to be communicated with the wider business (including a lot of work with the diversity and inclusion team)• Wrote, proof-read and communicated internal messages to the whole UK region

London, Uk, Gb

As a customer advisor, my role was to serve customers at the till, process their transactions and advise them in the best way possible. I worked here part time whilst continuing my studies at sixth form and university.Key responsibilities/ achievements: • Expected to hit sales targets each quarter of the year. (In the 3rd quarter of 2011, I was recorded at 277% of my target, meaning I was ranked 22nd nationally)• Make use of the CRM system in place to target customer needs, eventually leading to referrals and sales• Working under strict guidelines and policies in relation to fraud and customer queries

Cpd Certified - Junior Trader Programme, Forex And Financial Markets

Professional Diploma In Digital Marketing

Bachelor Of Arts (Ba), Business, Management, Marketing, And Related Support Services

Education record