Jack Tuthill Email & Phone Number

Saint Paul, Mn, Us

Cottage Grove, Minnesota, United States

- Assign, schedule, and lead project tasks and meetings- Prepare and monitor project schedules and budgets- Help create effective marketing campaigns- Ensure the digital plan is executed according to the plan laid out- Collaborate with key stakeholders to design, develop, and maintain core marketing operations processes to support collaboration and communication among the marketing and operations teams- Identify gaps in processes and systems to optimize workflows- Manage technical aspects of key marketing systems used for digital marketing initiatives and to develop, design, and execute campaigns, including managing segmentation building journey maps- Develop, mentor and coach the team to become stronger leaders, thinkers, and innovators who can effectively advance ideas into action- Partner with direct reports to create an open, positive team environment whereby each member feels empowered and engaged to contribute at the highest possible level- Define, document, and implement fulfillment processes for all digital solutions, products, and services- Build and nurture a continuous improvement culture- Identify and implement process improvements that will lead to improved increases in revenue, productivity, and utilization- Achieve consistent on-time delivery of digital campaigns- Evaluate operational and technological needs to keep our competitive advantage in the industry both from a sales and operational perspective- Achieve customer satisfaction standards, goals, and objectives as measured by CSAT or NPS- Provide thought leadership to develop a high-performing marketing fulfillment organization and customer-centric culture- Travel to conferences to learn industry best practices- Speak at conferences to drive thought leadership

Cottage Grove, Minnesota, United States

- Oversee implementation of all products and services (Cart Abandonment, Conversion Optimization, Display & Retargeting, Email Marketing Management, Paid Advertising, and SEO) in an effort to maintain a high-quality time-to-live- Supervise the department’s billable utilization, on-time deliverability, and task distribution- Run weekly "All Hands" meetings to promote cross-departmental coherence- Compile and present weekly and monthly key performance indicators (KPIs) to leadership- Hold weekly Manager "scrums" to ensure cross-team collaboration and identify common themes and risks- Head the department's documentation and communication of change managementMonitor at-risk clients- Manage a team of paid advertising specialists utilizing Google Ads, Microsoft Ads, and Meta (Facebook and Instagram)- Create paid advertising strategies and ad copy aligning with hospitality/travel industry Best Practices- Apply industry experience and understanding of hotels, resorts, and vacation rentals to effectively apply the best solutions- Conduct thorough keyword research utilizing a variety of tools, including Google's Keyword Planner, SEMrush, and SpyFu- Meet with customers to explain, educate, and/or troubleshoot paid advertising solutions- Utilize Google Analytics and Google Ads to make data-driven decisions and suggestions of how ad performance can be optimized- Formulate budget recommendations based on search volume, CPCs, CTRs, and industry knowledge- Create paid search documentation, processes (SOPs), and Best Practices- Stay up-to-date on the latest developments, trends, and innovations within paid advertising- Lead interviews and new hire orientation- Create content annually to be used for TravelNet Solutions' annual NEXT Conference- Assist with global product pricing and forecasting- Help manage top-level accounts to ensure retention

Cottage Grove, Minnesota

- Managed a team of digital content writers who specialize in SEO (Search Engine Optimization)- Researched, wrote, edited, and maintained web content for hundreds of hospitality brands- Conducted thorough keyword research utilizing a variety of tools, including SEMrush and SpyFu- Generated comprehensive SEO website audits, including keyword position tracking, response code identification, and optimizations to title tags, meta descriptions, and H1s- Published web content on a variety of content management systems (CMS), including WordPress and Wix- Utilized Screaming Frog, SEMrush, Google Analytics, and Google Search Console to make data-driven decisions and suggestions on how SEO performance could be optimized- Met with customers to explain, educate, and/or troubleshoot SEO solutions- Provided editorial, creative, and technical support to team members- Ensured all content met established standards and style guidelines- Created SEO documentation, processes (SOPs), and Best Practices- Stayed up-to-date on the latest SEO developments, trends, and innovations- Led interviews and new hire orientation- Created content annually to be used for TravelNet Solutions' annual NEXT Conference- Assisted with global product pricing and forecasting- Helped manage top-level accounts to ensure retention

Cottage Grove, Minnesota

- Researched, wrote, edited, and maintained web content (mainly blog posts) for dozens of hospitality brands- Conducted thorough keyword research utilizing a variety of tools, including SEMrush- Published web content on a variety of content management systems (CMS), including WordPress and Wix- Utilized SEMrush, Google Analytics, and Google Search Console to make data-driven decisions and suggestions on how SEO performance could be optimized- Met with customers to explain, educate, and/or troubleshoot SEO solutions- Ensured all content met established standards and style guidelines- Helped create SEO documentation, processes (SOPs), and Best Practices- Stayed up-to-date on the latest SEO developments, trends, and innovations- Helped manage top-level accounts to ensure client retention

Cottage Grove, Minnesota

- Researched, wrote, edited, and maintained different types of content (descriptions, listings, banner advertisements, top 10 lists, articles, blog entries, etc.) for thousands of brands listed on ResortsAndLodges.com- Reviewed and edited all content within the custom-made CMS- Curated, scheduled, and created e-blasts using SendGrid email marketing platform- Ensured all content met established standards and style guidelines- Interviewed clients as necessary to assist in writing assignments

River Falls, Wisconsin

Led and supervised a staff of students in the creation of a weekly newspaper with the circulation of 2,000 papers. Wrote stories and editorials while also communicating with reporters, staff, university leaders and community members.

River Falls, Wisconsin

Wrote sports game recaps and season previews for 14 different sports. Published my writing using SideArm Sports software.