Developed online strategies and launched B2C digital marketing campaigns for social media traffic, referrals, and sales leads: • Content Marketing and Branding Campaigns Initiated content marketing campaigns focusing on SEO/SEM and branding. Engaged bloggers and TV personalities as Key Opinion Leaders (KOL), resulting in boosted awareness and referrals. Managed Google Ads and social media initiatives, contributing to NTD 3 million in sales. • Strategic Partnerships and Media Exposure Formed partnerships with companies like Garmi, launching successful roadshows with over 40 media exposures. Initiated webcasts with local media, generating buzz and brand visibility, reaching 8,000 views on TVBS FB. • Corporate Branding and Crisis Management Managed media inquiries and spearheaded brand positioning, leading to recognition as the most trustworthy brand by Common Wealth Magazine. Implemented crisis management strategies effectively.

Oversaw a team of three staff. Collaborated with the global performance marketing team in Berlin to manage Google Analytics and optimize SEO, SEM, and mobile display performance, driving acquisitions, application installations, voucher usage, and returning users.• Apps Partnerships - CRM/ Membership Engagement Established strategic partnerships with leading brands such as HappyGo, Scoot Airline, HotelQuickly, KLOOK, and CatchPlay to launch "The Big Eater" co-branding campaign, focusing on membership engagement. Successfully attracted new customers to migrate from partner sites to the Foodpanda platform, with 20,000 participants and significant media exposure, including coverage in China Times.• PR & Corporate Branding Served as the company spokesperson, managing press releases, roadshows, and media relations. Generated over 30 local media exposures monthly, including features such as "MRT O2O Virtual Display Shelf" on TVBS and CSR stories in Taipei Times.

Reported to the Global Marketing VP/APAC Sales Head, and led a team of 10 marketing managers across 7 countries. Set strategic B2B and B2C guidance to drive usage and trials for web-based evaluation tools and subscription-based databases (eBooks/e-Journals) in medical, scientific, and higher education markets across Singapore, Taiwan, China, Japan, Korea, India, ANZ, and Southeast Asia.• Regional Management & Global Communications Collaborated closely with the Global Product and Customer Marketing team to deploy go-to-market campaigns and initiate central marketing activities across the region in coordination with regional sales teams. Managed a team of 10 marketing managers and oversaw a US$1.2 million annual marketing budget.• Partnerships - Government & Medical Institutions Established partnerships with organizations such as STPI and the National Science Council (NSC) in Taiwan to co-host national leadership seminars and author workshops. Forged a global alliance with the United Nations University (UNU) in Tokyo to co-host the Young Researcher Awards for APAC. Developed sales-driven B2B/B2C activities such as the Asia Pacific Research Executive Forum and Young Scientists Award, contributing to a 5% revenue growth in APAC sales.• Online Application Campaigns across Asia Pacific Region Launched an APAC usage-driven Apps campaign, "Rock Einstein Day with your Apps," in four languages across multiple countries, resulting in over 20,000 downloads in two months from researchers.• Award Winner for the “Best Manager of the Year, APAC”Recognized as the Best Marketing Manager of the Year in APAC for 2006 and 2007. Promoted to APAC Marketing Director in 2010.

SETN TV, International News Department (2002 - 2003)Position: TV International News Translator and Reporter• Served as a TV international news translator and reporter at SETN TV's International News Department.• Interpreted and translated daily CNN and Reuters newswires.• Edited news pictures and provided voice-over narration.• Reported on and translated breaking news related to the American War on Iraq.Radio Taiwan International (RTI) (1998 - 2002) (A global radio station broadcasting in 13 languages)Position: Journalist, Producer, and Radio Program HostAs a journalist, producer, and host of three weekly radio programs at RTI, covered international and government affairs, arts and cultural events, and global diversity issues, with a focus on Taiwan. Collaborated with an international team of professional journalists and conducted numerous firsthand interviews.• Radio Corporation of Singapore, Singapore (8/1999 - 10/1999)As an exchange reporter, covered the ASEAN Foreign Ministers’ Summit in Singapore and produced social and cultural documentaries.• Australia Broadcasting Corporation, Australia (6/2000 - 12/2000)As an exchange journalist on loan from RTI, covered various stories in Australia. Also served as an official RTI correspondent for the 2000 Summer Olympic Games in Sydney.