Jack Ford Email & Phone Number

Newcastle Upon Tyne, Tyne & Wear, Gb

Manchester, Gb

Leading the marketing during a period of rapid growth for the virtual event platform.I'm driven by my passion to always do things "better" and to demonstrate the commercial value marketing has to any business.

Gateshead, Gb

I headed up a global team of 12 talented marketers at SaleCycle.Covering all areas of B2B marketing from sales support, paid advertising, SEO, content creation, website optimization, email campaigns, partnerships and brand profile.I took pride in managing my team to challenge the limits of their roles and was excited to help their growth.

Gateshead, Gb

As Marketing Manager at SaleCycle I have worked with all areas of the business from Account Management and Sales to Tech and Product Management in all global offices. I worked closely with the sales function to generate qualified leads creating and promoting content such as eBooks, webinars and events. The delivery and nurturing of these leads has resulted in a number of new client wins.I have managed the inbound demo request process, providing continuous improvements to increase the number of requests and the conversion rate using onsite, email and surveys to ensure the highest quality leads are primed for the sales team.I have managed 6 people of differing experience in this role. This has included hiring our first marketing role in France who has since been promoted to Marketing Manager. I have continually sought to develop my team with coaching and fresh challenges and responsibilities. I have had guest blogs published on Econsultancy and The Drum and excitingly successfully entered our SMS Remarketing product in to the Marketing On Mobile Awards (MoMA), all of which position SaleCycle as eCommerce industry experts.

Gateshead, Gb

In this role I was responsible for supporting the EMEA business with all marketing.As well as being responsible for marketing campaigns and strategies for the EMEA region, I managed a international team of marketing assistants and executives to ensure our campaigns were localised to key markets.I produced a number of successful campaigns and content including client case studies, sales presentations, webinars, lead nurturing email campaigns, inbound content creation and more.Key skills for this role included:- Communication- Creativity- Organisation- People Management

Newcastle Upon Tyne, Gb

I successfully applied for this role to achieve greater understanding and experience of marketing in addition to the mar-comms experience I've gained.In this role I have been responsible for managing product development and go-to-market as well as working on brand and product strategy.Using customer, market and competitor analysis I have developed a 3 year brand strategy for the main revenue-generating product. This strategy not only sets out to meet the needs of customers, but it also focuses on a number of commercial KSIs including revenue and cost savings.

Newcastle Upon Tyne, Gb

While in this role I focused on customer acquisition and used a number of digital marketing tools to optimise my campaigns. These included creating content, social media, online advertising as well as a comprehensive e-mail marketing strategy.Strategic Marketing Campaign ManagementI have managed and led the customer acquisition marketing strategy, developing a relationship based lead-nurture cycle for a database of over 300,000 contacts. These campaigns have included email marketing, direct mail, online advertising, content-creation and data capture. This marketing strategy increased email open rates by 9% and product trials also increased by 5% versus the previous year.Customer FocusI managed customer research to help shape how campaigns are developed, targeted and delivered. The new campaigns have achieved great results with a new product launch email achieving a 60% open rate. This research has also now been rolled out across other teams and countries.Digital Campaign MeasurementI have taken a proactive approach to measuring campaigns with tools such as Google Analytics to assess successes and key learnings. This has helped me use new marketing techniques to increase campaign effectiveness, such as behaviour-based triggered emails, dynamic content and personalisation. These innovative and creative campaigns have all contributed to the 9% increase in open up rates and 5% increase in new customer product trials.

Newcastle Upon Tyne, Gb

During my 2 years as a marketing executive at Sage I delivered a number of key product launches through direct sales and retail channels. I have worked with partners such as Amazon and PC World to ensure product launches were rolled out smoothly and with maximum impact in key markets. A key product launch achieved 126% growth via Amazon compared to the previous year.I managed internal communication programmes to ensure key stakeholders in sales and customer service were fully aware of launch plans and the key themes being used in marketing.A large part of my role was managing creative agencies to produce emails, direct mail and promotional videos. This involved successful budget and time management as well as providing clear briefs and feedback.As a result of my good work I was promoted to Marketing Campaign Manager in November 2012.

Gb

In this role I managed PPC campaigns, delivered multi-media campaigns, a targeted email marketing programme and I developed and implemented a social media strategy to promote the North East as a visitor destination.PPC, SEO and Website DevelopmentI managed the PPC search agency, actively monitoring and amending key words to fit campaigns and writing the content to be displayed. Working closely with the Digital Brand Manager, I used the CMS to enhance existing content on the website for SEO purposes as well as developing new areas and applications. The website received on average 70,000 visitors a month and has received an industry award for its service to tourists. Communications Campaign ManagementI worked on a large multi-media campaign to promote the North East as a visitor destination. This campaign included; online, national press, radio and search advertising and generated over 15,000 direct responses and increased visitors to the website by 50%.PR and Content CreationIn this role I worked closely with the PR team and the region’s tourist attractions to produce a number of pieces of content that resulted in articles, blogs and social media engagement with marketing campaigns. Examples of this range from “Top 5s” to themed itineraries.Email MarketingI managed the targeted seasonal e-newsletter which was delivered to a database of over 60,000 emails. On average the targeted emails achieve a very high open rate of over 30% and a 10% click rate. (Travel industry averages are 19% and 4% respectively).Social Media Strategy ManagementI produced and managed the implementation of the first social media strategy incorporating twitter, Facebook and Flickr, with blogs and YouTube to be incorporated at a later stage. In the initial 4 weeks this strategy increased followers by 100% and saw messages distributed to thousands using compelling and key-word rich content.

This commercially focused role developed my print management and market intelligence gathering skills. This role also involved strategic presentations and sales support activities.Website ContentUsing a CMS I produced all content for the new company website, which promoted the advertising opportunities its products offered businesses.Direct MarketingI managed a direct marketing campaign which resulted in a new product achieving over £90,000 of advertising revenue. Research AnalysisI used analysis software to identify positive facts and trends from large pieces of research. I won an ncjMedia “Excellence Award” for the analysis and roll out of the 2008 Readership Research in December 2008.Sales SupportI produced presentations and fact sheets for local and national clients. These provided information about the products and were targeted to the specific market of the client.Competitor AnalysisMy monitoring of competitors contributed to the launch of a new advertising revenue platform, which generated over £2,000 a month in advertising revenue.Strategic MarketingAs part of two key strategic revenue groups, I presented to market research and insights that resulted in a number of sales initiatives being implemented.

Gb

I achieved a place on the highly competitive Northern Rock Graduate Scheme 2007, however due to the financial difficulties of the company the 2007 scheme was not fulfilled. During my short time here I was heavily invovled with managing customer relations during a sensitive period for the company.

St Paul, Mn, Us

I supported the product managers with tasks such as trade show coordination, campaign management, sales data analysis and communication enhancement.

Bachelor'S Degree, Business Studies

Chartered Institute Of Marketing, Marketing