As a data-driven Head of Paid Media, I lead award-winning teams to deliver exceptional results across Google Ads, Facebook, LinkedIn, and Programmatic channels (Display, Video, Audio, DooH).In my role, I also manage partner relationships and have pushed Hallam to become one of the top 0.3% of Google Premier Partners, which is a testament to my ability to drive success through effective collaboration.When I'm not leading the charge at Hallam, I enjoy sharing my industry knowledge with others. As a guest lecturer and public speaker, I cover a range of topics within the realms of Paid Media from Data Integration to Privacy to creative testing.I am fully certified (Google Ads & Microsoft Ads Accredited), and specialize in automation and integrating real-time business data to drive results. Additionally, my Bachelor's degree in Computer Science and proficiency in programming languages, such as JavaScript, PHP, and SQL, allow me to bring a unique perspective to my work.