A strategic creative agency for forward thinking brands

Led the marketing function through the company’s expansion from 8 to 76 restaurants nationwide. In that time turnover grew from £10 million to £120 million+ with the brand picking up anumber of accolades along the way.My role has been broad and has demanded adaptability, pace and a firm grasp on allpillars of marketing including (and not limited to) digital, local, PR, new openingstrategy, budget management, key stakeholder reporting, agency management, annualcontent planning, people management, implementing brand and charity partnerships,seasonal campaign management and more.A FEW HIGHLIGHTS* The development and ongoing evolution of the Bill’s website which saw traffic regularlyhitting upwards of 450k unique visits per month.* Building a social media presence and leading the overall strategy that saw a community of over 100k across all managed channels.* Growing the email database from a base of 12k to over 350k, whilst implementing astrategy, optimising email comms for open ratesaveraging at 45% and peaking at 65%.* Led development and activation of Bill's big seasonal campaigns which have included key brand partnerships with TimeOut, Marmite and Kew Gardens* The development of Bill’s App, one of the first to feature ‘Pay at the Table’ technology alongside a bespoke rewards programme

Major responsibilities spanned the full breadth of the marketing mix including local marketing implementation, developing new opening and refurbishment marketing plans, national and local e-shots (from concept to deployment), social media management, copywriting, budget management, local PR, event coordination and print management.Managing the above for nearly 130 restaurants whilst ensuring our approach was different to ourcompetitors in an extremely competitive market required hard work, organisation, creativity and a desire to build a good rapport with stakeholders at all levels.HIGHLIGHTS* Leading the development of a Local Marketing Programme applicable for all 130 Zizzi restaurants.The challenge was to balance the need to empower the teams with the tools and capabilities toactivate a local marketing strategy within their restaurants whilst ensuring that all marketingcommunication remained on-brand at a local level whilst being tracked at an Ops level.* Working in collaboration with a copywriting agency and our Internal designer Tobias Hall onadapting and aligning our tone of voice with our design output resulting in a range of posters usedin print media including London Underground advertisements* My first year saw me winning the head office Supporter of the year, voted for by Head Office, Opsand restaurant managers.

Availl is a care agency based in Cambridge. In a central support team of just six, I wasresponsible for leading and implementing the marketing strategy. At the time of joining, thebrand was in need of going through a full rebrand. This was a project that I led alongside anexternal creative agency with the task to ensure that a strong brand identity was developed,encapsulating brand voice, an overall company vision and visual identity.The challenge was to create a brand that separated Availl from its competitors, something Ibelieve I helped fulfil and am still proud of today.My responsibilities at Availl also included Producing an annual marketing plan, Copywritingacross a range of different comms channels (including a fortnightly e-newsletter), leading thedevelopment of a new website, Budget Management and developing, leading and managing Availl’sSocial media presence.HIGHLIGHTS* Leading Availl’s rebrand, including the development of a website that separated the brand in,what was at the time, a sector crowded by brands with a very similar, old fashioned approach tomarketing.* In my first year at Availl, we were nominated for three major national awards in its sector,winning one.