• Analyzed and identified optimization opportunities throughout campaign flights, leading improvements across KPIs• Managed project deliverables with sister agencies and media partners on behalf of the client

• Reported on campaign performance and implemented timely optimizations, resulting in 25% increased card signups YOY• Collaborated with the account and creative teams to develop a strategy for driving customer engagement with a new product launch• Contributed to process improvements in creating templates to streamline digital planning and execution

• Created and maintained digital media campaigns for seasonal initiatives for meeting client objectives• Evaluated multiple creative versions to inform creative strategy by comparing KPI performance

• Worked with cross-functional teams to ensure alignment on strategic initiatives for seamless execution of campaign deliverables• Improved planning process with the implementation of digital naming convention to efficiently reference the tactics used• Developed outdoor mall campaign to support local apartment leasing promotions

•Collaborate with planner and supervisor to create integrated media plans for Honda•Work closely with team members to evaluate RFP’s determining best fit and campaign objectives•Compile overall media mix reach frequencies by creating and combining individual media reach frequencies•Review outdoor campaign performance by comparing market delivered and planned impressions•Monitor the digital campaign to ensure that campaign objectives were met•Update individual model flowchart by reviewing model activity for monthly deliverables

•Scored print positioning by reviewing the print positioning schedule and print used•Gathered data regarding brand reach by site for campaign wrap up report by using DoubleClick•Extracted positioning schedules to track ad insertion positions, creative, spread description, etc.•Issued closing auths and insertion orders to publications to ensure ad insertions are planned correctly

• Researched TV advertising effectiveness, and assisted in formulating client proposals• Identified potential leads for TV advertising by assessing advertising expenditure and expanded client database• Reserved rooms at local resorts to schedule conference meeting with potential clients