Working alongside the managing director, skincare scientists, laboratories and manufacturers to successfully lead the launch an entire new skincare range. Identifying the skincare needs of the existing customer base, creating and executing a plan to forecast and maximise sales at launch. Research into the latest sustainable technology, including liaising and sourcing the latest biotech ingredients from Naolys and CrodaCreating and executing an omnichannel business development and sales plan to ensure ongoing revenue, including the development of multiple client touch points. Building a multichannel sales and marketing strategy, including events, promotional mechanics and customer engagement platforms

Building and executing strategies for the development and growth of eCommerce / Pure Player accounts. Developing and maintaining key relationships with buyers from online retailers and responsible for the development of six categories (Skincare, Cosmetics, Haircare, Styling, Colourants and Sun Care).

Responsible for shaping PwC's Consulting brand and building brand campaigns.Leading strategic Consulting thought leadership, PwC's Consulting online presence and the Finance Buyer programme.

Responsible for the development and delivery (internally and externally) of the firmwide brand & digital marketing strategies

Opened a restaurant on the Isle of Wight - (contracted consultancy position).Responsible for the marketing strategy (online and offline), business development and company branding

Developed the digital marketing strategy and programme management of web-based marketing initiatives for BDO UK

Managed the portfolio of L’Oréal UK Consumer Brands (L’Oréal Paris, Garnier & Maybelline) within the UK Independent Pharmacy sectorFull ownership and development of the UK Independent Pharmacy cosmetics business, L’Oréal Paris and MaybellineResponsible for the category development of 6 key sectors: Hair Colour, Hair Care, Styling, Skin Care, Sun Care & Cosmetics

Developed strategic campaigns to increase visits to recording artists’ websitesManaged online advertising projects for various high profile accounts within the music industry (RCA / BMG, Polydor and London Records)