Commercial And Marketing Director
CurrentWorking alongside the managing director, skincare scientists, laboratories and manufacturers to successfully lead the launch an entire new skincare range. Identifying the skincare needs of the existing customer base, creating and executing a plan to forecast and maximise sales at launch. Research into the latest sustainable technology, including liaising and sourcing the latest biotech ingredients from Naolys and CrodaCreating and executing an omnichannel business development and sales plan to ensure ongoing revenue, including the development of multiple client touch points. Building a multichannel sales and marketing strategy, including events, promotional mechanics and customer engagement platforms