Social Media Manager
CurrentBrand Merchandise Management: Coordinated the creation and distribution of branded merchandise (swag) to promote company culture and engagement, reflecting the responsibilities of managing company swag programsInnovative Content Creation: Developed engaging and visually appealing content for Instagram, reflecting the brand’s mission and vision, and driving audience engagement.Social Media Optimization: Managed and optimized Instagram platform, including content scheduling, audience engagement, and performance analysis. Ensured alignment with brand objectives, similar to how Procore's culture would be implemented in swag.Project Management: Led multiple social media campaigns and initiatives, overseeing timelines, deliverables, and cross-functional coordination, akin to managing project aspects of the swag program.Stakeholder Collaboration: Worked closely with internal teams and external partners to ensure cohesive campaign execution, similar to establishing and maintaining supplier relationships for the swag program.Operations Management: Handled daily social media operations, ensuring efficient workflows and timely content delivery, paralleling the oversight of day-to-day swag operations and platforms.Inventory Management: Managed content and asset libraries, ensuring organized and accessible resources for the team, comparable to managing swag inventory levels and logistics.Customer Engagement: Fostered strong relationships with the online community, addressing inquiries and feedback promptly, mirroring the importance of stakeholder management.Marketing and Promotion: Developed and executed marketing strategies to promote the Instagram account, attract followers, and boost engagement, aligning with the campaign management aspect of the swag program.Financial Oversight: Collaborated with the finance department on budgeting for social media campaigns, ensuring cost-effective strategies, similar to managing financial aspects of the swag program.