Executive Editor
Vice-President/Executive EditorPrincipal achievement: Renewed this national magazine’s brand value by harnessing the strengths of its powerful constituencies: 30 million readers; 600 carrier newspapers; a client base worth $135 million in advertising revenue. My strategy—marry this product’s legacy assets to contemporary opportunities—established a unified vision of a USA WEEKEND Magazine for the new century. http://www.youtube.com/watch?v=z_b8_z4sFf0Supervised 25-person staff (art, photo, copy, editors, publicity, on-line), $5-million editorial budget and served on USA WEEKEND Magazine’s Operating Committee. Successfully created programs that generated measurable results: highest circulation in publication’s history; greatest profit margin (over 30 percent, among corporation’s highest); tightened fiscal oversight with annual budgetary reductions of more than 10 percent; achieved more timely and cost-effective weekly production goals; markedly improved staff morale as evidenced in employee satisfaction scores tabulated by outside consultant. Externally, found new platforms for communicating and reinforcing Magazine’s value while elevating its national profile: interactive on-line partnerships with such prestigious franchises as The Smithsonian Institute (http://www.usaweekend.com/09_issues/090215/090215contest-flag.html) NASCAR (http://www.youtube.com/watch?v=Rk0MhstOim0 ), Newman’s Own, Disney; on-air alliances with popular broadcast and cable outlets such as CBS News, PBS, Discovery Channel and “The Today Show”; enlisting contributions from prominent figures such as Michelle Obama, President George W. Bush, Ken Burns, Cokie and Steve Roberts. Supervised USA TODAY’s magazine-based brand extension endeavors. In 2008, served as editorial director for prototype and launch of Open Air, USA TODAY’s first magazine, nominated for “Launch of the Year” by Media Industry News ( http://www.openairtoday.com.html ).