Vice-President/Executive EditorPrincipal achievement: Renewed this national magazine’s brand value by harnessing the strengths of its powerful constituencies: 30 million readers; 600 carrier newspapers; a client base worth $135 million in advertising revenue. My strategy—marry this product’s legacy assets to contemporary opportunities—established a unified vision of a USA WEEKEND Magazine for the new century. http://www.youtube.com/watch?v=z_b8_z4sFf0Supervised 25-person staff (art, photo, copy, editors, publicity, on-line), $5-million editorial budget and served on USA WEEKEND Magazine’s Operating Committee. Successfully created programs that generated measurable results: highest circulation in publication’s history; greatest profit margin (over 30 percent, among corporation’s highest); tightened fiscal oversight with annual budgetary reductions of more than 10 percent; achieved more timely and cost-effective weekly production goals; markedly improved staff morale as evidenced in employee satisfaction scores tabulated by outside consultant. Externally, found new platforms for communicating and reinforcing Magazine’s value while elevating its national profile: interactive on-line partnerships with such prestigious franchises as The Smithsonian Institute (http://www.usaweekend.com/09_issues/090215/090215contest-flag.html) NASCAR (http://www.youtube.com/watch?v=Rk0MhstOim0 ), Newman’s Own, Disney; on-air alliances with popular broadcast and cable outlets such as CBS News, PBS, Discovery Channel and “The Today Show”; enlisting contributions from prominent figures such as Michelle Obama, President George W. Bush, Ken Burns, Cokie and Steve Roberts. Supervised USA TODAY’s magazine-based brand extension endeavors. In 2008, served as editorial director for prototype and launch of Open Air, USA TODAY’s first magazine, nominated for “Launch of the Year” by Media Industry News ( http://www.openairtoday.com.html ).

More than 700 newspapers nationwide with a circulation of 22.6M distribute USA WEEKEND magazine; a Gannett Co., Inc. property.; Managed all facets of communications, strategic planning, messaging, content, and brand development for magazine. Developed and implemented various programs and innovative content to increase profitability, readership, and competitive edge. Served on Operating Committee and oversaw editorial / public relations staff. Managed magazine's brand extension initiatives. Served as Editorial Director for prototype and launch of Open Air, USA TODAY's lifestyle magazine. Revitalized aging product / brand and increased revenues 30%+ (among corporation's highest) by creating sustainable programs with non-editorial departments (advertising, circulation, marketing, etc.) and successfully adopting new digital platforms.Reinvigorated existing philanthropic programs (e.g. magazine's national volunteering campaign, Make a Difference Day) in order to enhance participation, brand building, and community impact.Achieved annual cost reductions of 10%+.Secured online partnerships with iconic franchises such as The Smithsonian Institute, NASCAR, The PTA, Disney, Newman's Own; also on-air alliances with top broadcast and cable outlets (e.g. The Food Network, CBS News, PBS, Discovery Channel, and "The Today Show").Facilitated launch of new products including Open Air, USA TODAY's first magazine; nominated for "Launch of the Year" by Media Industry News.

North American weekly television programming magazine with circulation of 13M+.; Managed all aspects day-to-day operations for magazine, including recruitment, hiring, staff evaluations, coordinating deadlines, budgets, and creative efforts of editorial departments (online, art, photo, writers, research, copy) and non-editorial departments (advertising, promotion, circulation, production). Oversaw editorial staff in New York and Los Angeles. Negotiated with network talent representatives and personal publicists. Developed and managed brand extensions including books, TV shows, and stand-alones. Successfully maintained value of nationally recognized property despite broad marketplace changes (aggressive brand extension projects, complete overhaul of internal planning operation, relocation of home office).