Jack Cummings Email & Phone Number

Endeavor, Wi, Us

Pardeeville, Wisconsin, United States

Endeavor, Wisconsin, United States

As the company’s president, I am responsible for supervising daily operations for providing services that enable businesses to reach niche marketing objectives and business growth targets. In addition, I also conduct surveys, focus group interviews, and tire tests at Johnson Valley and at the Crandon International Raceway track. Significant accomplishments include:• Established partnerships with various clients such as Off-Road Expo, MTX Car Audio, Off-Road Only, Allied Wheels, Advanstar, BFGoodrich Chemical Company, Snug Top, Alcoa, and Specialty Equipment Market Association (SEMA).• Produced 100+ performance events including NHRA, NASCAR, SEMA, Off-Road Expo, Lucas Oil Series, Goodguys, Autorama/World of Wheels, NSRA, MSRA, Formula D, National Corvette Convention, Moab Easter Jeep Safari, Super Chevy Shows, Street Machine Nationals, 4-Wheel Jamboree Nationals, Hot August Nights, and Hot Rod Power Tour.• Led the development and implementation of a marketing strategy for Goodyear which allowed it to focus more heavily on off-road racing, and advanced the company into more Light Truck tire marketing events.• Generated $1 million worth of annual savings for Goodyear through skillful execution of reorganization strategies.• Recognized as pioneer for the use of International Racing Consultants (IRC) tracking at Best in the Desert (BITD) Nevada 600 in 2005.• Spearheaded the development and product launch of MT/R with Kevlar and DuraTrac tires, while serving as intermediary between engineering and product marketing groups.

Greenville, South Carolina

As a Performance Tire Marketing Manager, I was tasked with overseeing the development of business growth strategies, integrated marketing plans, and brand development for performance tire groups. Other duties include facilitating the alignment of business planning and financial processes with performance improvement and business risk management frameworks, conducting training for dealers, organizing performance event promotions, and managing new product launches, business-to-consumer communication, and marketing direction. Significant accomplishments include:• Delivered key contributions to the development of the first race tire for short course off road racing.• Executed the development and market rollout of Drag Radial T/A, g-Force KD, g-Force KDW, g-Force KDWS, All-Terrain KO, and Mud-Terrain KM.• Credited for co-authorship and production of BFGoodrich Night at the Speedway for the 1997 BFGoodrich Tires dealer meeting, which was used again in the 2002 and 2003 SEMA shows.