Collaborated with the Director of Marketing to create a compelling organic content strategy tailored for TikTok, Facebook, Instagram, and Pinterest.Executed social media campaigns to boost brand awareness and drive website traffic.Captured and produced photo and video content of products, factory operations, and installation teams for training, marketing, and advertising purposes. Examples of this include product centered assets, installation time lapses, before-and-after shots, stop-motion videos, UGC-style video, and customer testimonials.Attended company events and traveled locally to customers' homes to stage, film, and capture diverse marketing content assets. Fostered cross-departmental relationships and gained in-depth knowledge of the company’s products and services to ensure content authenticity and a consistent brand voice.Monitored social media channels for trends and engagement opportunities, interacting with followers and the online communities.Tracked social media metrics and prepared quarterly reports and competitive analyses for the Director of Marketing.Utilized content management systems like Meta Business Suite, Metricool, and Hootsuite.Managed and responded to comments, DMs, and online feedback, maintaining brand voice consistency.Managed the organic social media content calendar to align with marketing goals.Acted as a liaison between external vendors and the marketing department, ensuring adherence to brand guidelines and providing necessary assets for successful collaborations.Produced and distributed internal company newsletters, keeping teams informed and engaged.Volunteered for the Party Planning Committee, contributing to activities that promoted a strong and positive company culture.

Managed the brand's social media accounts on TikTok, Instagram, and Facebook.Engaged with their online audiences.Wrote copy, created graphics and UGC style video assets for their organic posts and event announcements. Collaborated on the brand's organic content strategy based on data insights to reach the business's goals. Managed the organic content calendar.Helped capture photos and videos of the performers in action for organic content when the opportunity arose.

Maintained and created relationships with CEOs and CTOs via LinkedIn on behalf of the brand to grow the attendance rate for their monthly Mastermind Events. Successfully tripled their attendance rate with the goal of increasing sales opportunities with the business relationships that were fostered.

Seasonal cashier that also assisted with their organic social media marketing efforts. -Performed competitive research, reported my findings & suggestions for their organic content strategy. -Suggested organic content ideas and how to capitalize on existing trends to raise brand awareness.-Scheduled organic campaigns via Hootsuite for their Instagram and Facebook accounts. -Created graphics with Canva.

-Occasionally created organic content for their Facebook and Instagram pages. -Managed and updated the brand's online presence via Google My Business & other third-party websites such as Dealer Rater, CarGurus and more.-Created a YouTube channel for the brand & uploaded existing video assets.-Served as the first point of contact for incoming leads that also included performing outreach activities.