Jack Zheng Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

- Optimised digital data collection and analysis set up done by multiple consultants such as Deloitte, and for different accounts including Virgin Money, TAL and Auto & General (Budget Direct)- Designed and executed tracking for new checkout/application form funnels with conversion rate optimisation (CRO) initiatives and audience/media targeting in mind.

Sydney, Australia

- Led and owned the analysis of optimisation tests (Adobe Target) that delivered up to 200%+ uplift in success rates, including personalisation initiatives based on users' browsing behaviour- Increased employee excitement and self-service use of digital analytics, with logins of Adobe Analytics going from ~600/month to ~1800/month- Led the strategy of.

Sydney, Australia

- Owned and worked closely with data scientists on the execution of SMS, eDM, as well as in-appmulti-million dollar revenue campaigns to target specific customer cohorts- Conducted pre and post campaign reviews, including for the Prepaid Weekender Campaign; thelargest loyalty campaign for Vodafone’s Prepaid customers- Executed digital retargeting campaigns.

UniLab, a startup, dreams of providing a network where laboratories and researchers are able to connect, share ideas and schedule times of collaboration with each other. Through institution-wide laboratory management software solutions, Unilab is part of the trend towards the creation of a digital campus for universities.Market research initiatives were.

A small business, proud to be small and personable, that strives to create a free dialogue with our students online and in class, and inspire them to believe in their potential.During my time, website traffic was increased by 3000% and achieved organic first page ranking on Google through blog posts and social media activity that were based on customer.

Percarus Weddings recognised the growing need of consulting for multicultural weddings, as modern Australia became ever more diverse and cultures converge upon each other.Digital content pieces were specifically designed to target a diverse range of audiences from different cultural backgrounds. We built relationships with customers face to face at.

Bachelor’S Degree, Marketing + Finance (Commerce), Distinction Average

Activities and Societies: EDGE Mentoring Program, UMCG - UNSW Microfinance Consulting GroupHighlights: Marketing Analytics, Big Data.

Exchange Program - One Semester

e-Commerce - Innovation in the Digital Space International Investment and Corporate Finance Environmental Economics

Python For Everybody Specialization

Python Data Structures Using Python to Access Web Data Using Databases with Python Retrieving, Processing, and Visualising Data with Python

Service Design Course - 10 Weeks

Service Architecture Problem Analysis Opportunity Discovery User Needs Analysis Quantitative Research and Insights Qualitative Research.