• Designed and refined the UI/UX for the company webpage, incorporating feedback from consumer surveys, stakeholder input, and user behavior analysis via Hotjar.• Created responsive Lo-fi / Hi-fi prototypes, collaborating with a development team in China to implement designs.• Developed promotional and social media banners for seasonal campaigns, sales, and key product features.• Analyzed user behavior to craft targeted posts that highlight product benefits.• Created a comprehensive brand book and guidelines, covering brand logo, colors, typography, and identity usage, ensuring design consistency across all platforms.

I'm a seasoned creative designer with a passion for crafting immersive user experiences and impactful visual designs. My expertise lies in the dynamic intersection of UI/UX design, product development, and visual aesthetics.🌐 Fluent in English, Cantonese, and Mandarin, I bring a trilingual flair to my work, facilitating effective communication in diverse environments. My design journey spans various industries, including advertising and magazine design. Currently, I'm leveraging my skills as an in-house designer at a tech company in the vibrant Bay Area.Let's connect and explore the possibilities of enhancing digital experiences through thoughtful design! 🌟#SeniorVisualDesigner #UIUX #ProductDesign #VisualAesthetics #TrilingualDesigner #BayAreaTech

• Partner with the design manager and developers, and developed desktop/mobile landing page for establishing new customer relationships and improved retention ratio of existing customers.• Perform in-depth UX review on the current VAVA website on desktop/mobile, and reiterated the information architecture, accessibility, user flows and user interface.• Launch new promotions by applying design thinking principles and the design sprint process.• UX review and redesign VAVA landing page to boost the sales KPI and ensure all designs aligned to the design system and the consistency of each page.• Redesign both the VAVA.com and Sunvalleytek.com page (Including design system, components for each section, lo-fi and hi-fi protoptye, layout, banner, logo, more than 200 icon design for the product pages, and photo shooting with the in house photographer).• Rebuilt the landing page for crowdfunding in Indiegogo for 8.78M US dollars on our new product last year.

• Partnered with the CEO on creating a language learning apps to help people effectively learn Mandarin.• Identified user personas after conducting user research with target audience. Wireframed the user experience and created initial UI components in Figma to serve as the basis for the entire iOS and Android applications.• Create design system, layout, components for each section, lo-fi and hi-fi protoptye.• Partnered with 3rd party developers to understand development pain points and provide feedback to meet App Store’s UI and technical guidelines.

• Communicate with client and determine the overall style for each project (Nikon and Orbis)https://www.jp.nikon.comhttps://www.orbis.co.jp• Responsible for the design POC (Proof of concept) on multiple projects (Target in Thailand and Taiwan market).• Set expectations, define the goal, assign roles, and drive the project with design team.• Drove designers from different teams to share design documents with stakeholders, implemented the new workflow, contribute new ways of making and thinking.

Headquarter located in Japan• Developed design guidelines to modify each project.• Prepare all marketing and promotion materials for Nikon (etc. flyers, poster, brochures, web, and social media).

• Graphic and layout design for the 64 pages monthly magazine from front cover to back cover.• Organize and retouch photos.• Design marketing material for project and event. (etc. Sony fair, Apple back to school program, coka-cola and Starbucks sampling).