The Goods for Great Sex.Delivered Direct and Discreet.

Leadership | Management | Strategy | Operations | PR & Comms | Finance | Investor Relations | Product Development | Critical Path & Project Management | Fundraising | Contracts | Negotiation | Business Analytics & Insights | UX/UI | Ecommerce I am responsible for direct-to-consumer brand Basic Rights holding the position of MD. Since joining we have grown revenues by c. +100% YoY consecutively, improved gross margins by c. +76%, more than quadrupled team size, increased product assortment, quadrupled product drop frequency, won international top-tier press coverage & quadrupled our customers.StrategyDevelop acquisition and retention strategies based on data-driven insights | Business modelling, planning and yearly budgetsManagement and CommunicationsCommunicate vision and strategy to investors, team and other stakeholdersFinancePoint-man for all investor dealings | Financial reporting & monthly management accounts | Led fundraises - debt & equity | Cash flow forecasting | Financial modelling & scenario planning | Responsible for all trading, forecasting & reportingOperationsOversee development of all major company processes, including stock management, order fulfilment, customer support, logistics & freight, sourcing, vendor selection | Oversaw entire supply chain buildDigitalWeekly management of performance marketing & trading | Developed and deployed insights-driven site development and CRO sprint | Drove multiple site builds | Manage external developers and agencies across multiple projectsProduct Development & Customer OfferingOwnership of merchandising & data driven insights into product & category | Conceptualised and launched strategic product lines | Manage the product development critical path from start to finishPressManage press agents to develop and execute press strategies | Delivered multiple tier-1 targets in line with comms strategy | Landed product on multiple A-list celebrity targets in line with strategy

From 2016 until 2018 I was responsible for the marketing, communications and brand strategy for Basic Rights holding the position of Brand Director. Over that period we developed our insights-driven branding and communications strategies, established our content pipelines and branding guidelines and laid the groundwork for the brand’s UK launch.Brand & Digital StrategyResponsible for branding and digital strategies including performance marketing, content, social, email, product positioning Content CreationOversaw conceptualisation & execution of multiple ecom & campaign content | Developed content pipelinesCustomer Marketing Designed & developed entire customer marketing strategy, including customer lifecycle management, automated email campaigns, VIP programme, referral programme, segmentation and promotion strategies

Dissertation: Omnichannel retail strategies for UK luxury menswear marketFinance, Economics, Retail and Distribution Management, Supply Chain Management, HRM, Product and Brand Management, Strategy and Strategic Management, Marketing, Responsible Leadership, International Law, PoliticsAwarded full academic scholarship by Marks & Spencer