Director Of Product Management
CurrentMay 2022 - Present: Director of YouTube Premium product, growth, pricing, & abuse teams• Leading and hiring teams to run the >80M subscriber membership to YouTube • Focused on delivering delightful user experiences, healthy growth, and sustainable subscription revenue/margins without fraud• Includes managing PM leads for core product team, our growth team, as well as internal pricing/analytics/abuse toolingJan 2017 - May 2022: YouTube Premium Lead (people manager)• Hiring and developing PMs to deliver maximum impact• Leading product strategy for $X billion subscription with over 50M paying members• Consumer product development : YouTube membership experience that helps users immerse more deeply in the videos, artists, and communities that they love• International growth and scale : 95 countries and growing• Subscription business experience : Optimizing for acquisition and retention, analyzing acquisition cost, churn rates, and customer lifetime value• Media monetization : Launched original content including hit series like "Cobra Kai" of the Karate Kid franchiseDec 2015 - Jan 2017: PM for YouTube's end-user billing platform (UI and backend)• Completely rebuilt infrastructure for all YouTube consumer billing• Designed YouTube TV payments from the ground up• Unlocked various pricing models and trial frameworks• Launched billing analytics monitoring recurring spend, pre-authorization optimization and dunning management• Launched new forms of payment including mobile telephone carrier direct billing and local credit cards• Integrated partner revenue sharing and reportingAug 2014 - Dec 2015: YouTube creator video monetization• Defined framework for online video monetization including physical merchandise, crowdfunding, event ticketing, and product affiliate sales programs• Experimentation with influencer merchandise sales• Launched recurring Channel Memberships feature• Launched one-time Fan Funding payments to creators
