Narrative Director
CurrentI manage publishing, brand and narrative operations for prestige film company RWF World.In 2014, RWF World sought to deliver all content for Kurdistan Museum, a national institution proposed for Erbil in Kurdistan, Iraq. I was appointed to build the museum's film storytelling platform, KurdistanMemoryProgramme.com, manage the company's digital media division and develop brand identities.The Kurds are the world’s largest ethnic population without a nation-state. They have suffered centuries of persecution and seen their history aggressively suppressed and erased by hostile neighbours. Kurdistan Museum's goal was to conclusively reverse this situation by documenting the Kurdish story for the global heritage. The project launched in 2016 at the Yerba Buena Center in San Francisco where Daniel Libeskind, architect of the Jewish Museum in Berlin and World Trade Center Master Plan in New York City, revealed a highly innovative building design. It was later selected as one of the outstanding museum projects of the 21st century in a prestigious exhibition at the Musee d‘Art et d’Histoire in Geneva.Plugging into groundbreaking work by world class build partners, I overhauled RWF World’s reservoir of 500+ original documentary films, producing an immersive storytelling hub that definitively visualised the Kurdish national story, incorporating 300,000+ words of professional editorial and a vast image archive. Our work dovetailed with that of Studio Libeskind and exhibition designers Haley-Sharpe Design. It was unveiled at the 2019 public launch of the Kurdistan Memory Programme at BAFTA in London, an event I managed and hosted. Rising to a company leadership role and travelling frequently to the Middle East and the United States, I presented budgets and project goals to the Kurdish government on behalf of RWF World, also taking a central role in the company's public appeal to the President of the United Nations Security Council in New York.