• Create, lead, and execute all areas of inbound and outbound marketing strategy, including content marketing, media production, paid advertising, event marketing, social media management, etc.• Develop written and visual content to support the buyer’s journey, including blogs, videos, 1-pagers, website copy, eBooks, marketing emails, and infographics• Manage company website and execute strategies resulting in 20% increase in traffic• Collaborate with sales team to develop and implement lead generation strategies

• Led and executed production of 19 video projects, including planning, filming, and editing• Audited website and recommended design and structure changes to improve UX and brand alignment• Expanded social media presence through 9% follower, 47% first month page views, and 44% first month unique visitor increases on LinkedIn• Collaborated with peers in various departments to create onboarding and recruitment materials for potential hires, new hires, and new clients

IU Dance Marathon is the second largest student-run philanthropy in the world, and it raises millions of dollars annually to benefit Riley Hospital for Children in Indianapolis. The organization also works to raise public awareness for the challenges facing pediatric health.• Managed the brand of IUDM and conveyed essential information to the organization and external donors through videography, photography, and graphic design• Designed and implemented organization-wide marketing strategy while serving on IUDM’s Executive Council• Led 9 chair team members and 60 committee members in achieving marketing and fundraising objectives by creating a collaborative, inclusive, and enjoyable experience for all

• Filmed, edited, and produced creative videos that are published to help build and maintain the IUDM brand, as well as convey essential information • Ideated and created marketing materials for events and organize promotional strategies to raise visibility• Directly organized and oversaw a group of 15 sub-committee members by delegating tasks and teaching them required skills in videography