As a Group Creative Director, I am responsible for leading my creative team in developing innovative and compelling design solutions that align with Integra Beauty's brand strategy. My role involves overseeing all aspects of the creative process, from concept development to execution, ensuring that brands' visual and messaging standards are consistently met.• Crafting brand dreams into reality. I set the course for success by infusing captivating creativity with business-driven strategy. ✨ #BrandVisionary• Inspire the creative team, fostering an environment of innovation, collaboration, and continuous growth• Work closely with members of the brand, media, retention, product development, and retail sales teams to ensure a unified brand representation across all touchpoints• Oversee and guide the ideation, development, and execution of multi-channel marketing campaigns, including print, digital, social, e-commerce, retail and emerging platforms• Lead, guide, and grow a diverse cross-functional creative team, ensuring the best talent is recruited, retained, and nurtured• Ensure the delivery of high-quality work on time and within budget, optimizing resource allocation and project management methodologies• Develop, evolve and champion the unique identity and voice of each brand, ensuring consistent representation in every customer interaction and medium• Provide guidance on the creative direction for various content formats, from video and photography to written content and editorial for branding and performance• Collaborate with external agencies and freelancers, integrating their work seamlessly with the outputs of the in-house studio• Establish a clear feedback and review process for all content produced, involving relevant stakeholders to ensure alignment with brand and campaign goals• Ensure that health, safety, and compliance standards are upheld in the studio, especially during shoots and productions

Innovate, rebrand, and expand all brands' creative strategies and bring brand visions to life. • Define and lead the Woodstream brands' creative strategies and visions across all portfolios, bringing to life consistent storytelling to 360-consumer touchpoints• Develop a creative strategy and partnership with a cross-functional brand marketing team in a timely and cost-effective manner• Design, produce, and execute on-brand creative assets and content for all platforms covering over 9,000 product SKUs• Create and support the team in style guide creation, packaging, and Social Media asset development; ensure our brands and products have assets ready that support all our launch campaigns• Collaborate and align with department leaders to identify and set product-wide art development objectives, goals, and timelines• Mentor team building, leadership, and development skills that inspire and encourage creativity and innovation• Collaborate with external agency partners for the creation of brand footprint, purpose, packaging design campaigns, and content production for all brands• Initiate, manage, and ensure quality and consistency across all deliverables: campaigns, packaging, social media, photo/video production, Ecomm, displays, CRM, Amazon, and paid advertising

I've had the pleasure of executing creative campaigns for the following globally recognized companies: Target, Disney, Gap, Old Navy, Mattel, Cartoon Network, Macy's, Carrefour, (RED), Honda America, DoubleTree Hotel, Burger King, BCBG MAXAZRIA, Roxy, Havaianas, Stella & Dot, Torrid, Bronx Cosmetics, Title Nine, McKinsey & Company, Educational Insights, Naniloa Volcanoes Resort, Ardell Lashes, China Glaze, and Jane.com. • Work includes but is not limited to Cultivating creative leadership, strengthening a brand's image, corporate branding, social media strategies, digital creative, expanding a brand's international performance and recognition, packaging design, product development, retail visual merchandising design, creative operations, improving the retail/online integrative experience, and talent acquisition

Innovate, inspire, and advance the brand's creative vision to redefine the global beauty and lifestyle subscription business. Grow and mentor a diverse team of creatives to push artistic boundaries. • Achieved strong visual communication and efficiency for brand marketing, social, PR, influencer marketing, acquisition, CRM, LCM, packaging, merchandising, brands, operations, UX/UI & development, external vendors, agencies, and contracted talents• Conceptualized strategic and creative multichannel campaigns including photography, design, and tone for a cohesive and branded client & consumer experience• Developed and implemented on-brand creative and design concepts in conjunction with the executive team to further the brand's business objectives and strategies geared toward sustaining 2.2 billion dollars in online sales• Built, led, and inspired a best-in-class, diverse, and well-rounded creative team; nurtured skills related to developing a cohesive brand image across all platforms and touchpoints, from developing creative guidelines and managing influencer relationships to partnering with writers, R&D, and marketing teams to execute messaging

As part of the executive leadership team, I oversaw the brand's creative innovation and development, earned and established constancy across all stakeholders, and established the creative department as a viable and essential force in growing the brand globally. I also established strong working relationships between the creative team and various departments, which ultimately improved inter-departmental relationships for a happier and more efficient environment. • Created domestic and international "best practice" guidelines for COTY/Younique products to establish essential creative alignment across all platforms including brand, social, web, digital, product development, photography, video, and events• Established, directed, and exhibited a "living brand" experience for Younique and its related brands by working closely with the other department leaders including the events team, operations, and training • Oversaw primary and secondary package design and development• Developed a unique flow process between ops, finance, R&D, and creative to improve quality control• Provided product design infrastructure to support the brand's essential evolution in the visual, tonal, and interactive aspects of new and existing products

In this role, I brought a fresh vision to a beloved, established brand while collaborating with brand marketing, entertainment, and the incredibly important retail team.• Established a seamless and consistent global creative direction across all international platforms for the globally recognized, 12 million-dollar Sanrio business• Created specific creative strategies to drive product innovation and differentiation through progressive experience design, including new brand adventures like the Hello Kitty Theme Park in Universal Studios Orlando, the Hello Kitty Live show, and the Hello Kitty Museum tour program• Developed a future-forward creative vision based on trends and fashion while maximizing brand integrity• Created on-trend, consumer-resonating brand style guides for all channels

I served as a cross-functional partner while executing on-trend, on-brand creative for this globally recognized and well-established brand.• Delivered consistent execution of creative vision and campaign strategies for £1.94-billion-euro B2C luxury beauty retail brand• Oversaw large-scale monthly POS (store design and merchandising), copy, photography, packaging, advertising, web, email marketing, training, seasonal catalogs, direct mail, training, and social media campaigns that were dependent on consistency and brand fluidity• Strategized vision of business partners while working closely with external brands (clients)• Maintained consistency of Sephora's omnichannel brand identity, including the look, feel, and voice of consumer-facing creatively implemented in-store, online, in print, and across social media platforms• Developed vision for creative asset creations to animate on creative execution of all marketing materials, including retail, print, web, event, and brand education

• Led Creative for brand image and consumer product design for Mattel's $1.37 billion dollar, Global Girls, Boys and Games’ brands• Generated innovative, cutting-edge creative direction for Mattel's brand-new property, Monster High. Within less than a six months, established Monster High property into $46-million-dollar business by leading DTR and excessive retailer programs, such as Claire's, Macy's, TRU, Bed Bath & Beyond, Justice, Kmart and WalMart with marketing and retail development team• Art directed and managed semi-annual brand style guides for Mattel Girls, Boys and Games' brands• Coordinated and acted as a liaison between marketing, retail team, toy team, international agencies, Mattel regional offices, and licensees• Participated and directed style guide development and updates for all brand categories

My role as art director was as much about creating unity amongst a disjointed creative team as it was about elevating a brand with impeccable standards and an elevated clientele. • Art director for over $240-ƒfmillion-dollar global prestige skincare brand, and education division, IDI (trains over 85,000 industry professionals annually)• Art directed and produced all photo shoots for B2B and B2C communication pieces, includingadvertisements, sales communication catalogs, consumer brochures, web, and product launches• Created production deliverables including high-end packaging design with a focus on global monthly promotional packaging, primary and secondary product packaging, GWP design, special product promotion packaging, and seasonal promotional packaging

• Manager position for internal design department under Mattel Consumer Product + Brand Image• Conceptualized and designed trend-relevant graphics• Planed and managed semi-annual trend style guides• Directed development of merchandise on marketing scale, covering both domestic and international licensees• Reviewed design submissions from licensees and offer feedback

• Senior designer position working for clients include: Warner-Bro., Disney, Touchstone Pictures, 20th Century Fox, Jerry*s Famous Deli, New Box Media, Market Scan, Desktop on line, ISOCOR, ActionTec Electronics, Inc., Advanced High-Tech Corp., Carrier Johnson and AVPR• Consulted with account group and marketing staffs to gather information about a client's product or service to determine a style and visual expression for the advertising• Worked with copywriters to create an idea and central advertising thought for a campaign and individual ads