Jackie Bergeron Email and Phone Number

Responsible for Holding Co and Independent Agency Sales of currency including audience attribution custom studies, cross platform, Scarborough, Digital and renewal of existing contracts. Increased existing revenue for book of business by 150%. In addition, led DE&I coordinated efforts between Nielsen and Holding Companies to increase collaboration, awareness, revenue in area and currency "stickiness"

Oversee end to end product launch from development plan through roll out. Including client communication strategy & client acceptance. Successfully launched media currency product with projected first year revenue $25 million

Vice President, Tech Strategy, Audio Lead | The Nielsen Company, New York, NY 2017 – 2019Responsible for a team of 17 associates including three senior managers and reportsHelm Nielsen Audio business strategic system support, back and front end, inclusive of data production systems for PPM (Personal People Meter) technology and diary methodology, data science, and client facing software Tapscan. Key Accomplishments: Oversee Audio business and Television Measurement initiatives utilizing PPM (Personal People Meter) technology vital to the preservation of revenue. Enable revenue growth for Audio and TAM (Television Audience Measurement) business, attaining strategic goals working with Product Leadership, Client Services, Data Science, Engineering and Global Operations teams implementing product and methodology enhancements. Promote status and information transparency relaying methodology revisions and product enhancements to top-tier clients partnering with Client Services teams, presenting program updates at critical client committee meetings. Ensure timeline and budget adherence for client deliverables in an agile environment.Delivered consistent messaging assessing and resolving software development hurdles, managing communication flow with Product Leaders.Vice President, Technology 2016 – 2017Responsibility for a team of 10 associates including offshore programmers.Pivotal role establishing team priorities, interfacing with Client Services ensuring products and programs meet revenue growth targets. Advance efficiency and productivity opportunities building dashboard for segment of clients. Key Accomplishments: Led team managing 3rd party software provider relationships utilizing Nielsen data as foundation for buying and selling systems. Drove product roadmap pertaining to processor interaction preparing for Nielsen methodology revisions facilitating seamless and timely changes to proprietary systems.

Vice President, Local Analytics 2013 – 2016Responsibility for 2-3 associates Spearheaded resolution of high profile client related analytical issues related to changes in the methodology measuring the viewing landscape. Developed and delivered media related thought leadership projects incorporating data across multiple Nielsen organizations. Key Accomplishments: Resolved internal complex analytical issues.Key role as impactful presenter on research topics, internally and to external industry groups, and at client group meetings, addressing complex methodology questions and issues.Integral team lead vectoring on local market methodology improvements directing team of experts.Vice President, Media Analytics 2011 – 2013Responsibility for 2-3 associates Strategically steered new Media and Advertising Analytics business initiative within Local Television organization.Key Accomplishments: Efficiently integrated Nielsen’s “Watch” and “Buy” side capabilities developing innovative custom analytics for the media client base.Recognized with recruitment to lead analytics in Local Watch organization. Vice President Audience Insights, Media 2008 – 2011Responsible for 3 associates including senior level analysts Championed critical client issues research projects including Digital Transition, Local Data Streams, and Time Shifted Viewing.Key Accomplishments: Engaged key functional stakeholders (engineering, operations, marketing) affording optimal performance of system, resolving client issues acting in capacity of marketing liaison for Active/Passive (A/P) metering system.

Early Career The Nielsen Company as Client Service, Local and National Division