Coordinate and manage successful execution annually of over 30 events (Technical User Conferences in multiple industries and markets, off-site Tech Days, on-site Seminars, webcasts, and trade show exhibits). Encompasses promotions, materials, logistics, staff scheduling, registration, communication, ongoing budget tracking and event evaluation & reporting on Marketing performance metrics. Collaborate with Engineering and Sales staff, dSPACE Germany Product Managers, Engineers, and Executive Management, vendors, partner companies and event sponsors and manage internal communication for all events.Lead database and customer communication managementManage planning, location analysis, contract negotiation and logistics for newly launched Regional Training Program.Management Representative for Quality Management System/ISO 9001 certification. Responsible for holding Management and Staff accountable for staying on task with their assigned QMS Corrective and Preventive Actions and thoroughly investigating and objectively ensuring their successful completion, conducting staff training, leading and documenting quarterly Management Review Meetings, Maintain all documentation via Sharepoint, and act as point of contact with consultant and auditor.

Online scrapbook retailer with annual sales revenue of 500K-1M and an active community of over 10,000 members worldwideBuilt business from the ground up with a strong commitment to providing excellent customer service and offering the best and latest products availableEstablished & maintained key business relationships within scrapbook industry to ensure customers received the latest product news and priority release of new productsOrganized and promoted consumer events - annual customer convention, expos, monthly local eventsManaged all aspects of marketing through online & print advertising, weekly email publication, content driven blog and customer relationship managementLed and managed staff, and worked virtually with 12 member Design Team (located worldwide)Online community development – created and nurtured relationships among members/customers to establish a community of women united around a common interest.Ranked in top 10 of scrapbook sites on the web, earned Best of the Web by Forbes

Redefined corporate image through professional design of website, marketing & advertising materials.Developed & managed a comprehensive marketing and advertising program for a new product line including brochures, price lists, direct mail, letters, promotional items, and product support materials for both distributors and end users.Market research and analysis. Ongoing communication with domestic and international distributors.

(Human Resource Products division)Create marketing, sales support and product literature from concept to launch for both print and Internet applications.Primary responsibility for ongoing marketing efforts for flagship software product, Personnet including direct mail, email, Internet, sales collateral, renewal packages and user manuals and guides.Coordinated sales events and trade show participation including registration, schedule, materials and communication with sales staff.Build and manage direct mail database, research and acquire lists, manage mailings and responses.