Jackie Burke Email and Phone Number
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Dynamic leader with proven experience in CPG omni-channel shopper / trade marketing and account management. Self-starter who achieves results as an idea champion with vision, insights, and strong relationship skills.Demonstrated ability to lead teams in a creative, fast paced environment to maximize sale, market share and brand awareness by means of customer marketing strategy, program development, cross functional management and omnichannel activation. Recognized for an entrepreneurial mindset, strong business acumen, problem solving, and collaboration with curiosity, grit, and a sense of humor.
Constellation Brands
View- Website:
- cbrands.com
- Employees:
- 5989
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Vice President Brand Activation, Customer Marketing And Retail ConnectionsConstellation BrandsChicago, Il, Us
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Vice President Brand Activation, Customer Marketing & Retail ConnectionsConstellation Brands Apr 2024 - PresentRochester, New York, Us
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Senior Director, Omnichannel Marketing - National Accounts | Off-Premise: Beer/Wine/SpiritsConstellation Brands Nov 2020 - Apr 2024Rochester, New York, Us- Expanded responsibilities to incorporate omnichannel activation including ecommerce-enabled shopper marketing programs for the Beer division for priority national and regional retail accounts.- Collaborates with sales and marketing leadership to build the overall trade marketing strategy for priority national accounts across all classes of trade based on industry knowledge and partner opportunities.- Leads, develops, recruits and retains talent within the National Accounts Omnichannel Marketing Team.- Works to ensure team is developing best in class marketing for key customers including: digital shopper media, omnichannel activation, trade show execution, retail and more.- Part of cross functional team to develop eCommerce learning and enablement platform designed to increase ecommerce literacy across trade marketing and national account sales teams. - Experience with strategic partner contracts and partnership integration.
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Director, National Accounts Marketing : Off-Premise, Beer/Wine/SpiritsConstellation Brands Dec 2018 - Nov 2020Rochester, New York, UsExpanded responsibilities to include the leadership of the Wine & Spirits National Accounts Marketing Team in addition to the Beer Division National Accounts Marketing Team.
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Senior Trade Marketing ManagerConstellation Brands Nov 2017 - Jan 2019Rochester, New York, UsLed the national accounts marketing team for the Constellation Brands Beer Division, delivering best-in-class shopper marketing programs for priority national retail accounts.
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Sr. Account DirectorCollaborative Marketing Group 2013 - Nov 2017Wheaton, Il, Us+ Led agency team toward client objectives, while effectively managing client relationships at peer level through senior leadership.+ Directed the strategic planning and development of consumer programming for key brand, national account, and regional off and on-premise accounts, from ideation & budget forecasting through after action review.+ Defined objectives, proposes plans & implements short and long-term strategies & tactics to maximize brand awareness and retail sales.+ Managed the vetting and on-boarding of all new digital shopper marketing vendors for MillerCoors, including the ideation, planning and oversight of digital pilot programs.+ Served as the liaison between agency and key client, vendor and partner agency stakeholders, consistently achieving client & agency goals and objectives.+ Managed direct reports, including goal setting & performance evaluation as well as motivating and mentoring employees consistent with agency culture, goals and objectives.Focus clients & brands include:- MillerCoors: Miller Lite, Coors Light, Blue Moon, Redd's Apple Ale, Leinenkugel's, & Henry's Hard Soda- RÉMY COINTREAU USA: CointreauFocus channels include:- Grocery, Drug, C-Store, and Liquor -
Account DirectorCollaborative Marketing Group 2010 - 2013Wheaton, Il, Us+ Led account team in strategic development and execution of consumer promotions and sweepstakes for client’s field and customer marketing teams while providing leadership, direction & managerial expertise.+ Developed and launched Sweepstakes “Tool Box” for client’s local market programming, resulting in a 20% reduction in client’s development and execution costs.+ Restructured internal processes to improve client service, efficiency, and revenue for the account team.+ Key liaison between MillerCoors field sales & channel marketing departments and internal client resources such as brand, legal, and procurement.Focus brands include:- Miller Lite, Coors Light, Blue Moon, and Leinenkugel'sFocus channels include:- Grocery, Drug, C-Store, and Liquor
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Full-Time ParentingCareer Break Feb 1998 - Jul 2010A series of out-of-state moves, coupled with health issues of one of my children resulted in the decision to take an extended leave from my career to care for my children full-time. During this break, I launched a successful small business as a portrait photographer.
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Account SupervisorMarket Growth Resources 1994 - 1998Client: Miller Brewing Company- Developed and activated multiple national marketing programs for client’s full portfolio of brands. - Collaborated with agency departments to provide high-quality, cost-effective client services.
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Brand ManagerG. Heileman Brewing Company 1993 - 1994•Direct the conception, development and execution of annual corporate advertising campaign for Lone Star Beer brand, including above-the-line advertising, packaging and consumer promotions.• Conceived and implemented national expansion of Lone Star Beer in major US markets beyond the borders of Texas, resulting in a 30% increase in sales.• Managed agency relationships, trained sales staff on brand positioning, reported to and worked closely with executive management.
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Assistant Brand ManagerG. Heileman Brewing Company 1991 - 1993• Assisted Marketing Manager in all aspects including budgeting, quality assurance, continuous evaluation of results and making improvements as needed.• Worked on campaign to reposition “Special Export” brand in the marketplace.• Played integral role in managing multiple new product line extensions for Special Export Beer and Henry Weinhard’s, coordinating go-to-market strategy, positioning and advertising.
Jackie Burke Skills
Frequently Asked Questions about Jackie Burke
What company does Jackie Burke work for?
Jackie Burke works for Constellation Brands
What is Jackie Burke's role at the current company?
Jackie Burke's current role is Vice President Brand Activation, Customer Marketing and Retail Connections.
What is Jackie Burke's email address?
Jackie Burke's email address is jb****@****ech.net
What is Jackie Burke's direct phone number?
Jackie Burke's direct phone number is +163058*****
What skills is Jackie Burke known for?
Jackie Burke has skills like Digital Marketing, Account Planning, Shopper Marketing, Integrated Marketing, Strategic Planning, Account Management, Marketing, Brand Management, Partnership Marketing, Marketing Strategy, Contests, Sweepstakes.
Who are Jackie Burke's colleagues?
Jackie Burke's colleagues are Russell S. "russ" Torbett, Bernard Nii Okine Okai, Diana Arlette Ochoa De La Cruz, Matthew Barnes, Josué Mendoza Romano, Mulana Veto, Sam Nicolas.
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