I support the Soho Business Alliance (SBA) at Board level, specifically with marketing, events and engagement with hospitality and night time economy businesses.

DVO is a full service digital agency that builds profitable audiences through integrated marketing services developed specifically to meet the challenges of a digitally connected world.R&Rs - Brand building and brand awareness, lead generation, client services, marketing services consultancy, marketing communications, PR, digital and social media marketing, new business generation support.

Marketing lead for the entire group reporting directly into the owners/shareholders. Responsible for all internal and external communications, PR, digital and PoS marketing materials. Overseeing the marketing team as part of the Senior Management team alongside Operations Director and Executive Chef.

Lead consultant overseeing full agency marketing support including PR, social media, digital marketing and creative content management.

Short term senior marketing support working alongside the owner/operator to create and roll out a fully integrated marketing strategy post opening.

Fully integrated marketing support pre-opening through to the successful sale of the buiness, working directly alongside the owner/operator. Top down brand creation, website design and build, visual brand identity, brand propostion, brand partnering and activations, cross channel communication, menu creation, digital and social media management.

Involved at the highest level, providing Marketing and Business Development support across the group's sites. Responsible for all on and offline marketing, social media, customer experience, brand partnerships and activations, event promotion and execution, POS and on site marketing collateral, corporate and large group bookings and new technical platform integration. Working directly alongside the business owner.

Camden Cocktail Academy is an on premise school to teach and develop quality education in hospitality. We look to provide a full spectrum curriculum including bartending, health and safety, spirit, beer and wine knowledge as well as non alcoholic elements like coffee, while keeping a high focus on tradecraft and service standards. We provide the most relevant diplomas and qualifications, making our students as ready as they can be to take on any situation that arises. We aim to supply training and education not just for amateurs and first timers, but for seasoned veterans of the trade, including managers, owner/ operators and bar groups looking to brush up on their skills and knowledge.Our goal is to set a new standard of quality education in hospitality by producing “Camden Cocktail Academy certified Guns”...graduates who can walk into any bar in the world and hold their own.

Roles and responsibilities• Brand development and management• Production, implementation and management of the social media strategy• Full responsibility for the development of the website• Build, implement and manage an electronic direct mail programme to support all market and trader activity• Set up and manage a customer database and communication programme• Foster links with community groups, educational establishments and organisations to build a positive profile of Camden Market. Includes; ZSL London Zoo, The Roundhouse, the Amy Winehouse Foundation, Central St Martins.• Manage the event strategy and team• Organise all on and off site PR, promotional collateral, digital support and social media• Create and manage the B2B promotion and site usage for 3rd party activation• Manage all internal and external PR relationships and staff resources• Build relationships with key media, blogs, local and national press• Measurement and evaluation of all marketing activity• Collation and presentation of all data, including monthly, quarterly and yearly reports• Setting and management of the yearly budget across all areas. To ensure the strategy is delivered within budget.

Working directly with the CEO to identify and research new propositions, including full market opportunity analysis, competitor analysis, resource planning and project management through to execution and handover to the delivery team. E.g. development and launch of a full gift card proposition as a stepped precursor to a loyalty programme and financial service proposition to be delivered to the Scotts customer base and wider market.Achieve/Generate improved rates of return on existing brand and product assets across all channels. Full audit & management responsibility for all brand and trademark assets, securing these with all appropriate registrations where necessary, whilst additionally future proofing company strategy in this area. Building strategic alliances with third-party companies in order to further group brand objectives. E.g. working with Europe’s largest Insurance Intermediary to develop a range of Scotts branded insurance products for the Scotts customer base.Develop opportunities for incremental business in close cooperation with individual stakeholders in key departments.Provide the Buying & Merchandising Director and the Marketing Director with an insight into any opportunities which may exist in specific product categories of marketing channels of which I have in-depth experience.

Managed the Jewellery, Collectables and Figurine marketing departmentsAll round brand and product promotion, including catalogues, email marketing, DRTV, customer reactivation and off-the-page advertisingRationalised the supplier base and streamlined the marketing business modelDeveloped, budgeted and implemented the entire marketing strategyDevelopment and buying of the jewellery product (approx 80% of the business)Range planningConcept and brand creation and developmentCollation, analysis and full results presentation responsibilities across all marketing activitiesManaged all marketing costs and setting selling prices, which requires good competitor awareness and researchUtilising database and customer insight agencies for customer acquisition campaignsProject management: - Created and led a project working with Central St. Martins jewellery design students to provide unique designs for Compton’s - Researched, developed and executed a “Cash for Gold” proposition exclusive to Compton’s customers

Management of sales staffTotal responsibility for all marketing of the department's services through press and online advertising, client training days, exhibitions and corporate entertainingManaging external list management contracts, database updates and extracts and client-specific promotionsMember of the DMA Email Marketing Council and compiled the official DMA Email Marketing GuidelinesLead research and generationAccount handlingSales and promotions of up to 25 different postal and email databases including Time Out, BBC Worldwide and GrantaClient servicesBrief fulfilment; matching data segments to maximise campaign performanceUnderstanding and regularly exceeding sales targetsProduct promotion including cold calling, face to face and direct mail