Jackie Hendricks Email & Phone Number

Milwaukee, Wi, Us

Sheboygan Falls, Wisconsin, United States

Responsible for identifying white spaces where sausage can provide new value to consumers and new growth for Johnsonville and leading the development of new product platforms, from inception to execution.

Sheboygan, Wisconsin Area

Lead strategy, marketing and product initiatives across North America, which included development of marketing campaigns for Canada, defining our business's long-term vision and business plan and spearheading the development and launch of Johnsonville Juniors, the company's first global product platform targeted to kids.

Sheboygan Falls, Wisconsin

Largely focused on product innovation and renovations across 10+ different countries, most notably Canada, Japan, Mexico & South Korea, while leading marketing execution for North America.

Milwaukee, Wisconsin

Developed annual campaigns and strategic directions, seeing it through to execution, ensuring strategy and tactics address business objectivesStewarded internal teams to meet deadlines and create work that delivers on the strategy and the brandManaged client's production budgets, responsible for working with creative team and production partners to execute large-scale shoots, for both print and broadcastLiaison between brand and agency teams, responsible for maintaining strong relationships Helped evaluate campaign and tactical success, with knowledge and experience developing KPIs and using Google Analytics and other dashboards to accurately report on performance.

Greater Milwaukee Area

Used syndicated research tools to understand target market insights, behaviors and media consumption in order to develop effective marketing campaigns that will achieve key business objectives. Negotiated national buys across all media vehicles within budget parameters. Wrote and presented comprehensive media plans that align with overall strategy and other campaign elements.

Milwaukee

Used syndicated research tools to understand target market insights, behaviors and media consumption in order to develop effective marketing campaigns that will achieve key business objectives. Negotiate national buys across all media vehicles within budget parameters. Write and present comprehensive media plans that align with overall strategy and other campaign elements. Delivered reporting on campaign performance using dashboards and Google Analytics.

Milwaukee

Pulled competitive reports and MRI data in order to define target markets and understand target insights and behaviorsNegotiated print and digital plans while assisting in the development of national annual media plans Managed contractual processes to reserve media space and ensure deliveryPulled and analyzed performance reportsPresented performance reports to clients

Milwaukee

Learned various syndicated research applications, including AdViews, MRI, Simmons, Scarborough, SRDS, ComScore and company buying system to assist media planners/buyers with necessary admin support. Monitored publications and kept supervisors updated on ad positioning of clients' magazine efforts. Developed Excel charts and spreadsheets for competitive analyses used in client presentations and new business pitches.

Assisted sports information directors with statistics tracking for men's and women's basketball and soccer and women's volleyball. Wrote feature stories on athletes and game recap press releases for sporting events that lived on GoMarquette.com. Provided statistic updates to members of the media at sporting events. Organized volunteers, directed media and assisted in setup for the 2010 NCAA Tournament. Proofread biographies, press releases and media guides.

Supervised a small team to plan and execute all entertainment events of Make-A-Wish Wisconsin's 25th Birthday Celebration at Miller Park under limited budget. Successfully launched the first-ever Yacht Blast for Kids, managing event's silent and voice auction and recruiting volunteers and wish families to help with the event. Wrote feature stories on wish children which garnered media coverage. Published monthly volunteer newsletter and donor thank you letters. Primary assistant to Special Events Manager and PR Manager at major annual fundraisers. Organized volunteers and event set up and takedown for all primary fundraising events.