Jackie Jacobson Email and Phone Number

RIZIK’S - Women’s’ Couture - since 1908Direct the restructure of the boutique’s finance, operations, marketing and merchandising, draft and present an executive summary assessing its viability in a competitive metropolitan market, complete with investor prospectus of $4MM capital. Centrus Energy – Manufacturers and Sellers of Enriched Uranium FuelCollaborated with in-house public relations to reposition its brand identity BtoB and BtoC, post-bankruptcy; created rebranded tag line - “Fueling the Future of Nuclear Power”. $500MM annualRocky Mountain PBS – Community Advisory Board Evaluate and provide brand marketing counsel and BtoC strategies to solicit community engagement, assess audience demographic, and garner directional guidance on future programming.Rocky Mountain MicroFinance Institute (RMMFI)Counsel entrepreneurs, who strive for self-sufficiency, on core marketing principles, product development, essentials of social and digital media, customer demographics, and budgeting.

•Leading marketing and e-Commerce strategies, performance guidelines, and integrated communications supporting multi-brand hotels in TX, UT, CO and NO CA territories. •Aligning sales and marketing objectives with online and digital media, building eCommerce strategies and tactics including SEO, PPC, CPC campaigns, website and module content development and tracking. •Referencing market research and online media trends to provide innovative media counsel, effective tracking measures and a strong understanding of customer needs and strategic opportunities.•Recognized history building strategic alliances, contributing to the development of regional and cluster programs among 15-60 multi-brand full service hotels.•Recognized catalyst creating marketing & eCommerce planning templates, Quarterly Performance Decks, Marketing & eCommerce Renovation Action Plans, annual planning timelines and protocols. •Directed Marriott’s first meeting planner research, identifying criteria used in hotel selection process. Resulting data shaped system-wide understanding of purchase behavior within the group sector. •5-time Award Recipient of Global and Regional honors for leading marketing and ecommerce campaigns: ➢ Convention Hotel Group Cluster Campaign grossing $17million in 6 months; 170:1 ROI ➢ Leisure Travel Ad Campaign: $120,500 revenue in three months; 18:1 ROI

•Single-handedly launched first Business to Business corporate brand identity study among 400 key stakeholders.•Increased awareness of brand reputation among C-level executives, contributing to customer retention strategies for 5 business units representing $100 million annual revenue.•Developed multi-media communications strategies for Western Union, contributing to $70mm annual revenue.•Supervised creation of web content and more than 30 point-of-sale collateral and signage.

Provided brand development and integrated communications by project for First Data Corporation, Starz Entertainment, Qwest Telecommunications. This evolved into a full-time position at FDC.•Launched brand strategies and affiliate marketing programs for Starz Entertainment premium movie channels targeting 200,000 cable television viewers.•Led creation of marketing communication campaigns generating awareness of Water for People, a non-profit resource providing potable water in third world countries.•Created corporate brand-positioning and a multi-media communications targeting 200,000 consumers in the United States and Canada, for Western Union•Developed over 30 point of sale materials, radio, and direct mail for Qwest Wireless products.

•Carried the Marriott brand flag and launched marketing programs in new markets including Latin America, Caribbean and Asia-Pacific.•Planned and implemented business to consumer programs with American Express, AT&T, and major international airlines - over 2 million frequent business and leisure travelers.•Directed 10 international agencies and over 20 agency team members in developing advertising, consumer research, direct mail, collateral, promotions and photo shoots.•Initiated and authored first global brand training module for international hotel marketing directors, presented to regional leadership in Budapest, Hungary.•Effectively launched regional advertising research and subsequent consumer brand advertising campaigns, developed creative guidelines.•Successfully built agency infrastructure in Latin America, China, Japan, Australia, SE Asia.

•Directed development of integrated communication materials including direct mail, newsletter communications, and field-marketing training manual.•Served as key liaison to major global corporate travel partners including: AMEX, American Airlines, British Airways, Cathay Pacific and Lufthansa.•Created joint marketing strategies to drive loyalty program revenues among Marriott Rewards members and airline frequent flyers – with a circulation over 1.5 million.

•Served as marketing Account Executive to individual lodging brand marketing directors. •Directed vendors, creative teams in photo shoot and collateral development - $1.5MM budget.•Prepared effective strategies, competitor analysis and communications campaigns for Residence Inns, Courtyard by Marriott, Marriott Hotels Resorts & Suites, Fairfield Inn.