Jackie Johanson Email and Phone Number

As the Head of Marketing at Synapse, I lead and oversee the marketing efforts and collaboration across Capgemini Invent North America. My role involves directing comprehensive marketing strategies that align with our business objectives and drive growth across the region. I am dedicated to driving marketing excellence, fostering a culture of creativity and collaboration, and achieving impactful results that contribute to the overall success of Synapse and Capgemini Invent North America.

As the Divisional Marketing Manager at Synapse, I develop and execute comprehensive marketing strategies that align with our business goals on the West Coast. My role involves ensuring that all campaigns and initiatives support our overarching strategy while adapting to changes and maintaining focus on key objectives.My responsibilities include:- Brand Strategy: Defining and maintaining a strong brand identity.- Budget Management: Overseeing and optimizing marketing expenditures.- Campaign Development & Execution: Creating and implementing effective marketing campaigns.- Content Strategy: Developing strategic content to engage our audience.- Creation of Creative Assets & Content: Producing high-quality marketing materials.- Data Analytics & Reporting: Analyzing performance data and reporting on key metrics.- Digital Marketing: Driving online engagement and lead generation.- Event Management: Planning and executing successful events.- Market Research: Conducting research to inform marketing strategies.- Team Management: Leading and mentoring the marketing team.- Outside Resource Management: Coordinating with external vendors and partners.- Public Relations: Managing the company's public image and communications.I prioritize fostering a collaborative and innovative team environment where we can take appropriate risks, explore new ideas, and continuously improve our impact on the business. Ultimately, we aim to take pride in our work while enjoying the process.

- Served as the primary resource for synapse marketing strategy, brand management, and creative direction.- Innovated and implemented new marketing tactics to support diverse activities with a lean team of three.- Managed departmental priorities, conducted annual goal setting, monitored KPIs, and held weekly meetings with direct reports.- Ensured seamless execution across various domains, including photography/video, digital marketing, client permissions, case study development, online strategy, lead generation, web design, event planning, trade show design, sales collateral, market research, campaign development, advertising, brand artifact design, thought leadership strategy, internal communications, content strategy, and more.

Work directly with clients to produce a variety of media for CWU event and grant campaigns. Common media include posters, large banners, newspaper ads, postcards and more.

- Directed the design for CWU’s campus newspaper, ensuring visual consistency through established templates and styles.- Provided creative direction and support to section designers, creating additional graphics to enhance their stories.- Applied skills in illustration, photography, and layout to design the cover and finalize files for weekly publication.- Oversaw the production and distribution of thousands of printed and digital copies to the community and subscribers.