I connect people, brands and products to the world. I am passionate about helping businesses navigate, grow and succeed in the ever-evolving Communications/PR industry. As an expert in traditional and performance-based PR, I deliver on experience and knowledge to help you achieve your goals.

Responsible for leading the strategy, collaboration, execution and measurement of PR & Media Relations at Whole30.

From new business strategy to ongoing media relations, I provided PR support on accounts within the consumer, aesthetics, technology, women's health and med device industries.

Oversee and manage client and account teams with PR projects on a day-to-day basis. Act as internal agency liaison between social media and traditional media efforts to ensure maximum effectiveness of campaigns.Manage relationship with business partners to provide ROI analysis reports for clients. Provide strategy and lead traditional media team (from start to finish) to support ongoing PR plans and brand marketing events both on local and national levels. Possess extensive experience and knowledge of traditional PR, media relations and marketing. Leverage to all account teams providing ideal results. Plan, strategize and implement traditional PR media programs for product launches, brand campaigns and major news announcements. Contribute to current client plan development and provide new business opportunities.

• Plan, strategize, budget and implement local and national PR campaigns for leading brands within earned, owned and paid channels to demonstrate measures against client’s KPIs, UVs and opt-ins.• Key team player on new business pitching and contribute to agency growth and direction as part of strategic management team as well as overall creative PR and communications programs.• Possess close media relations with key journalists at women’s and men’s national media outlets; conduct media relations activities including NYC desk-sides, press events and briefings.• Create, develop and execute brand integrations and partnerships to increase brand exposure, break into new markets and add extra value to client's products and/or services.

Consumer and consumer tech background. Launched NikeGODDESS stores; Worked on acccounts including EarthLink; eMemories and OpenTV

Consumer accounts including Daewoo Automotive; Fantastic Sams; Merle Norman