Transitioned to a new role as Digital Marketing Specialist on the Marketing team. Focus on providing digital resources to best serve our members.

As a member of the Marketing Department, I collaborate with our team to connect the credit union with members and the community through honesty, relevancy, fun and brand-focused purpose. I concentrate on digital marketing initiatives and continually work to improve our member experience. Capital Credit Union is a not-for-profit company which values its members and communities through doing the right thing.NOTEWORTHY CONTRIBUTIONS: ❖ Created new website landing pages to increase conversion rates on digital ad performance.❖ Reviewed website reporting data and made updates to improve user experience.❖ Coordinated first ever Virtual Annual Meeting due to COVID-19 restrictions.❖ Helped fundraising efforts for the Fighting Homelessness campaign that raised over $43K.

As the Events Manager, I was hired to manage event execution and logistics, including marketing, sourcing vendors, expense and invoice management, and scheduling. I marketed our events via social media platforms and print materials. I also promoted The Automobile Gallery and Event Center’s mission throughout the community by attending Chamber and Downtown Green Bay meetings, networking meetups, and luncheons. I am very proud of the positive relationships that I developed with vendors, community members, clients, and volunteers. I served as the primary point of contact for any companies or individuals who were planning events. I also talked with guests, answered questions, and gave presentations. ACHIEVEMENTS:❖Utilized digital newsletters, social media, print, and email marketing and promotions to improve memberships, event registrations, and overall gallery attendance. ❖Commended by guests for professional demeanor, organization skills, and diligent behind the scenes work to make logistical details come together flawlessly. ❖Managed events with 10-500 participants. ❖Helped coordinate two fundraising events that raised $10K for the gallery’s endowment.❖Oversaw activities and scheduled 80-150 volunteers.

As the Marketing Manager, I was responsible for all marketing and communication efforts. A key component of my job was coordinating company events and leading community involvement. I created and distributed marketing materials (mail, email, and social media) and implemented a marketing calendar. In addition, I managed customer presentations/speakingopportunities and oversaw website developments.I was brought on to this position to improve the consistency of customer messaging and increase brand recognition. I helped drive marketing strategies, campaigns, and community initiatives such as Green Bay Chamber of Commerce involvement for this service-based business. When ROC had a leadership transition, I helped by taking on HR administration and communications responsibilities to make sure all employees stayed knowledgeable and engaged. ACHIEVEMENTS:❖ Devised 4-5 direct mail and 12 email campaigns per year, targeted specific geographic areas, determined the services needed, and tracked campaign progress.❖ Planned Lunch n’ Learn seminars for groups of 20-30 participants.❖ Boosted brand recognition and built community relationships through involvement with area Chamber of Commerce organizations (Green Bay, Sheboygan, and Milwaukee), local industry associations, and client initiatives.❖ Facilitated client contact sessions for up to 20 customers on service offerings, ticket submissions, and technology tips.

As a Marketing Communications Coordinator, I was brought on to direct and implement marketing and communications activities and coordinate events for the North American team. I worked closely with the Poclain Group’s communication and marketing departments, headquartered in France. Within a week of starting, my boss left the company, and I needed to hit the ground running with very little training. It was my job to handle local internal and external communication and create brand awareness. I was responsible for organizing and managing on-site trainings, meetings, and company-wide events as well as partner with the communications and marketing departments to support the sales team and distributor network. ACHIEVEMENTS:❖ Managed ConExpo Event. Designed layout, selected products to showcase, and planned the logistics of obtaining products from international plants. Arranged all transportation and lodging accommodations, negotiated contracts, and managed the $300K budget for the week-long event.❖ Collaborated with the General Manager, Vice President of Sales, and Sales team on trade show event management and products to showcase, employee engagement, and alignment with corporate objectives.❖ Determined where to advertise (publications and events) for maximum promotion. Worked with the team in France to create graphics.

I planned campus entertainment events and prepared budgets. I was also tasked with creating marketing plans, establishing advertising (posters, social media, and promotional items), and staffing events. Acting as a liaison between the campus and the community was something I really enjoyed.ACHIEVEMENTS:❖ One of five students chosen to attend the National Association for Campus Activities (NACA) conference in Minneapolis, MN. ❖ Established and maintained $90K programming budget.

My primary responsibility in this role was to gain sales and business management experience. I assisted in running every aspect of the business including: sales and marketing, customer service, financial operations, and administrative tasks.This early work experience helped shape my subsequent jobs by teaching me how to interact with customers and deliver exceptional service. This experience also taught me that sales was not my passion. Even though my sales numbers improved throughout my internship, I did not enjoy selling extra insurance or protection products to busy consumers.ACHIEVEMENTS:❖ Exceeded both business and customer expectations through relationship building, attentive listening, and a thorough understanding of all products and services.

Position held during college breaks to perform updates on company account databases.