Jackie Mack Email and Phone Number

Lead and supervise a variety of agency clients and manage a range of team members on various accounts. Responsible for overall strategic planning, execution, and completion of traditional and digital marketing campaigns across all channels. Serve as the main point of contact for clients and create marketing plans managing a total of $4.5 million in annual budgets. Prepare and present presentations to clients and managing partners while providing guidance to account managers.

Coordinate and implement marketing strategies across many channels including SEO, paid media, social media, display, and programmatic advertising, as well as marketing automation, collateral production, direct mail pieces, and traditional print ads. Provide direction and support to the internal project teams and the client. Ensure consistency with client strategy, commitments, and goals. Compile results and data monthly for clients in a lead generation report that shows performance insights andrecommendations for the future.

Worked with a variety of clients and small businesses in the Denver area. Capabilities include account management, marketing and content strategy, digital marketing (website management, email marketing, content/blog creation, paid media), social media management, event planning and management, graphic design services, brand development and creative vision.

Responsible for strategic marketing and creative messaging at financial planning firm aimed at targeting new prospects and to better serve existing clients. Work in partnership with financial planners, attorneys and CPAs to strategically brand the firm as the leading Wealth Management Firm on the Front Range. Develop and manage marketing execution of all content including digital, printed brochures, flyers, event invitations, e-mail, and social media. Plan, coordinate and lead marketing events for clients, vendors and prospects.

Responsible for overall club growth with communication of membership value to existing membership base and exposure of the club benefits to prospective members. Created, designed and produced all internal and external marketing messaging, including bi-month newsletter, marketing/membership collateral, print ads, weekly targeted e-mail campaigns to membership and digital property management and measurement (RedRocksCountryClub.org, Facebook, Instagram, LinkedIn, Nextdoor, etc.). Strategic direction to attract new golf and social memberships, along with wedding, event and tournament business. Increased social media followers by 48% from 2015 to 2016 through quality content and posts resulting in high engagement.

Learned the wedding industry by assisting in the planning and execution of weddings from initial consultation to event conclusion, including client rehearsal dinners and Sunday brunches. Responsible for contract negotiation, budget management and event coordination while developing wedding websites for engaged couples and concierge planning.

Responsible for conception, development, planning, promotion and execution of all internal member events and programs with attendance ranges from 15 to 1,200, to increase member retention and involvement. Provided strategic direction and feedback to marketing agency for brand strategies and execution to enhance messaging and quality of delivery. Led digital marketing efforts including DAC website, online event registration, e-newsletters, social and emerging media. Analyzed performance of all on- and off-line marketing efforts. Achieved 29.9% growth in event attendance from 2011 to 2012 through aggressive campaigns; Named “Manager of the Quarter” in Fall 2011 for service, dedication and increase in event attendance.

Supported account executives at a firm that focused on marketing to senior adults with the execution and measurement of marketing plans. This included direct mail, paid media, website development, branding and public relations. Honed ability to think strategically through creative strategy, budget management, data analysis and brand identity to increase overall revenue for senior living communities nationwide.

Coordinated home tours and events garnering exposure for participants and sponsors. Designed and printed promotional materials for concept homes and researched qualified prospects by market for sales team.