Delivering best-in class guest experiences via our Honors app. Focused primarily on in-app initiatives centered around digital check-in and end-to-end guest pre-arrival experience.

Lead product manager responsible for core user experience, of which transitioning to new Shopify platform was a key role, as well as managing change and logistics to a new warehouse so that we may support changes made to our core experience and registration, onboarding flow. Partnered heavily with merchandise and marketing teams, as well as internal core product team during this role.

Primary focus centered around re-platform and re-design of existing site, as well as partnering with design and development to create new marketplace site to provide artists and creators to sell their product D2C.

~Lead Senior product manager for our Affinity Swipe Apps. ~Introduced subscription monetization into our apps, delivering over X-million in revenue, year 1. ~Responsible for launching a new brand under our Affinity team, which was able to monetize in year 1 due to exceeding plan for DAU growth.~Drove conceptualization and execution of marketing initiatives that were built to drive engagement for our users. Helped develop tools/processes, where development and delivery of these features can be quicker, 'smarter' and re-usable.~Helped introduce formal A/B testing into Swipe Apps.~Drove App ratings to ~4.5, with constant initiatives to grow and maintain. ~Key player in optimizing push notifications for our app as part of DAU growth objective. ~Reported directly to CEO of Match

• Responsible for managing and delivering multiple products and key improvements related to customer ‘Search’ experience across all digital platforms (Mobile Web, Global Web, iOS App, Android App).• Own the overall product development lifecycle by effectively strategizing, collaborating, prioritizing and communicating with multiple teams including UX Design, Developers, UAT, Project Managers, Analytics, Optimization, as well as various stakeholders and leadership, alike. • Collaborate with Product Engineering in an Agile environment to develop new features and requirements that help solve customer problems, while ensuring that we work together to deliver high-quality, value-added, customer-centric products on time and within scope. • Utilize critical thinking and strategic skills to analyze and identify innovative opportunities for the business that will help improve customer journey, increase revenue and conversion, and drive overall growth for the business, while effectively communicating and collaborating with internal partners to achieve the product vision and roadmap for AOR. • Key player in establishing a new ‘best-practice’ for integrating Adobe analytics and KPI measurements across digital channels, adopted by Hilton’s Digital Product Innovation team. • Continuously elicit and measure customer feedback through qualitative, quantitative, and competitive data that will help identify opportunities to optimize customer journey, in an ever-changing, fast-paced environment. • Convert ideas into basic wireframes to provide direction to UX and UI Designers; collaborate with the Design team to create final user flows and screen designs.• Create and present business cases related to emerging technologies while partnering with development, analytics, and procurement teams to capture opportunity and ROI; effectively communicate and influence leadership if value-added.

• Support company strategy, development, interpretation and execution of online initiatives by delivering actionable insights and analyses for a variety of internal groups and executive stakeholders via both ad hoc reports and formal presentations.• Consult directly on digital product subjects with a wide range of stakeholders, from developers to executives, and own the prioritization of each project for entire stakeholder group.• Identify opportunities for product enhancements on global website: Create business case and strategy, quantify potential opportunity, and partner with Data Architecture team to create scope documents and roadmap for final product implementation.• Develop internal processes to help create a culture of data-driven decision making, and ensure KPIs are tracked and measured throughout customer journey. • Identify trends and provide the business with insights and forecasts to inform future investment and resourcing decisions while optimizing site performance and improving customer experience. • Work directly with our internal Digital Design and Development team and User Experience/Testing team to help quantity and prioritize design efforts based on the maximum ROI presented through thorough analysis and recommendations. • Project Management responsibilities include day-to-day project and workflow management, resource allocation, stakeholder communication, internal communication, and management of workload and project deadlines.• Create competitive and SWOT analysis, which focus on web product enhancements, with goal to create best-in-class website. • Subject Matter Expert on Web Product, with ability to analyze product across platforms, such as Mobile Web, Mobile Apps, etc.

• Analyze market trends and online metrics to evaluate individual property performance and make sound-based recommendations based on statistical data and diagrams.• Manage monthly and quarterly analytical reports that are delivered to key Senior-level stakeholders via both ad hoc reports and formal presentations. • Assist in research and development of web analytic tools, KPI dashboards and training procedures, which have been adopted as standard resources for Hilton Worldwide, Global Online Services associates.

• Sole Internet Execution Sr. Specialist chosen in entire company to analyze, build, develop and manage a new e-commerce website under JCP’s Growth Brands Division, which exceeded sales plan by over 3000 basis points on first year of launch. • Developed processes and procedures with merchandise team, IT team, supply chain team, marketing team and customer relations team that have been adopted as standard procedures for our company. • Took on role of project manager with our 3rd party host provider to ensure that deliverables support overall vision, objectives and timeline projected.

• Internet content management: analyzed, quantified and acted on patterns of customer behavior on site, while working with technologies, software and metrics required to manage an e-commerce website.• Chosen to participate in special committees such as JCP’s “Find More” campaign, and was exclusively selected to enter into JCP’s “Growth Brands Division” during this role.

• Assisted senior buyer in identifying, executing and communicating enterprise long-term and seasonal merchandise strategies through development of assortment plans of both private-brand and national-brand merchandise.• Controlled merchandising and marketing messages that met or exceeded sales, profit, and inventory plans. • Top quartile sales team in company, achieving over $349M in annual sales.

• Analyzed historical product performance and current business trends to support seasonal merchandise/assortment planning; identified risks and opportunities by category; managed processes to meet risk inventory and fulfillment goals.• Allocated fashion merchandise while managing assortments based on a buyer’s intent and allocation objectives.

• Organized and conducted a vendor outreach session. Different vendors from all over the country came to the U.S. DOL and were able to find procurement/employment opportunities and sign contracts with the United States Government. The VOS, along with presentations I created, are still implemented for all small businesses in the U.S., and in nation-wide conferences.• Developed a procurement directory for small business owners, which is now a standard for the department.

• Interned for the corporate office, specifically with Procurement/Financial Services. Managed workflow for an office of eight.• Assisted purchasing directors by researching and later purchasing the most cost-effective selection of supplies for ACS.