Founded in 1893, Henry Colbeck Ltd are the oldest independent supplier to the fish & chip market in the UK. Here I was responsible (as the Marketing Manager) for the complete marketing of the business to over 2500 customers, strengthening the brand and relationships throughout North East England, Yorkshire, Cumbria and Scotland. Key Achievements: • Conception, design, creation, editing and overseeing production of the business literature for clients, including: article copywriting, leading to increased sales and exposure.• Liaising with the Sales Director, Marketing Director and Sales Departments to plan future promotional business activities. • Developed methods of feedback through web sites, blogs and social media, leading the business to monitor trends and act upon these, thus allowing us to stay ahead of the competition. • Increased revenue through the creation of better marketing materials, by aligning the Sales and Marketing Departments, integrating sales and marketing software.• Complete brand management of the Henry Colbeck brand, its products, all packaging, printed materials, logos and the design of liveries for the company vehicles, thus increasing exposure.• Achieving and exceeding KPI’s through organisation of the company’s annual exhibition and race day. This involved the compete management of the project and ensuring that timescales were met, through regular meetings, all the respective departments knew their roles/expectations. • Brand management of a self-funding loyalty scheme, rewarding customers and incentivising the actions that mattered most to the brand.• Developed and increased the database through outbound/inbound sales calls, taking orders, cross selling products/services and updating customers of current and upcoming promotions.Other duties within the business: Reception, health and safety, minute taking for meetings, customer visits, organising visits by clients to the office, office management.